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Exclusivity is the buzzword in today's radio industry

Exclusivity is the buzzword in today's radio industry

Author | exchange4media News Service | Monday, Apr 12,2004 7:03 AM

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Exclusivity is the buzzword in today's radio industry

Radio industry has experienced a sea change over the years. With more and more FM channels stepping in, competition has skyrocketed. And, to gain an edge, jockeys need to develop exclusivity. Healthy competition breeds better music, believes singer-turned-RJ Usha Uttup.

Tags: e4m

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