All eyes, and should we say ears, are on who the winners of the first ever exchange4media Radio Advertising Awards (ERAA) would be. Well, the winners will be unveiled in a few hours time at a grand ceremony at the Sahara Star in Mumbai on October 7, 2010. Oye! FM is sponsoring ERAA 2010.
Entries were received from the cross-section of the industry for the 22 Awards categories. The evaluation of received entries was based upon the creativity of conception, the quality of the execution, and the achievement of the stated objective.
The distinguished Jury panel has had an important role in making a success of the Awards and has highly appreciated the quality of entries received. The distinguished Jury members include Chairperson Lynn de Souza, Chairman and CEO, Lintas Media Group; KV Sridhar, NCD, Leo Burnett; Agnello Dias, Co-Founder and CCO, Taproot India; Anupam Vasudev, EVP, Marketing and Communications, STAR India Pvt Ltd; Piyush Mishra, Actor, Music Director, Lyricist and Writer; Anup Jain, Head, Marketing, Pizza Hut; Sidharth Rao, Founder and CEO, Webchutney; Gopinath Menon, Strategic Media Consultant; Titus Upputuru, ECD, Saatchi & Saatchi; Harish Bhimani, well-known voiceover talent and voice actor; Vinay Bhatia, VP, Marketing and Loyalty, Shoppers Stop; Nitin Mathur, Senior Director, Marketing, Yahoo India; Rameet Arora, Senior Director, Marketing, McDonalds; Loveleen Tandan, Film Director; Actor Purab Kohli; and Yuri, RJ and Actor.
The exchange4media Radio Advertising Awards have been established to recognise work done in the field of radio advertising in the period July 2009 to June 2010. Awards will be given away in 22 categories for the inaugural ERAA, which have been divided into four broad categories – media, creative, broadcaster and excellence awards.
The media category includes Best Brand Integration on Radio – Corporate/ Retail, Best Radio Media Innovation – Corporate/ Retail, Best Unique Use of Multiple Stations, Best Use of Radio in a Media Plan – Corporate/ Retail, Best Use of Radio in a Media Plan – Retail, Best On Ground Activation for a Client – Corporate, Best On Ground Activation for a Client – Retail. The creative category includes Best Radio Creative – Telecom Services/ Retail, Best Radio Creative – Media (all media and related products and services)/ products, Best Radio Creative – Services (excluding telecom, retail and media), and Best Use of Craft in Radio.
The broadcaster category includes Best CSR Initiative and Best Client Sponsored on Ground Activation done by a Radio station for self. In the Excellence Awards category there are the Radio Media Agency of the Year, Campaign of the Year – Corporate, and Campaign of the year – Retail, Radio Advertiser of the Year. The exchange4media Group team is not participating in the jury process.