ERAA 2010: Last date for entries now extended to Sept 20; awards on Oct 7
Seeing the enthusiastic response to the first ever exchange4media Radio Advertising Awards (ERAA), last date for sending entries for the Awards has been extended to September 20, 2010. The Awards will be presented at a grand ceremony in Mumbai on October 7, 2010.
ERAA 2010 will recognise work done in the field of radio advertising for the period July 2009 to June 2010.
The entries have been received from a cross-section of the industry – Big FM, Radio Mirchi, Red FM, Radio City, Radio One, Radio Mango, Club FM and Hello FM (among FM stations); in the creative category, entries have been received from O&M, DraftFCB Ulka, Everest Brand Solutions, Leo Burnett, Crayons, RK Swamy BBDO, and Orchard. Entries have been received from media agencies such as Maxus, Lintas Media Group, MPG, Mindshare, GroupM, MECD Global, and ZenithOptimedia. Clients who have sent in their entries so far include STAR, SAB TV, Vodafone, Marico, Pizza Hut, Spicejet, Future Group, Jeevan Saathi, and ICIC Bank, among many others.
The jury members include Lynn de Souza, Chairman & CEO, Lintas Media Group; Agnello Dias, Co-Founder & CCO, Taproot India; Sandip Tarkas President, Customer Strategy, Future Group, India; Anupam Vasudev, EVP, Marketing & Communications, STAR India Pvt Ltd; Piyush Mishra, Actor, Music Director, Lyricist & Writer; Anup Jain, Head - Marketing, Pizza Hut; Siddhartha Rao, Founder & CEO, Webchutney; Nima Namchu, Creative Head, Contract Advertising; Harish Bhimani, well-known voiceover talent and voice actor, Vinay Bhatia VP Marketing & Loyalty Shoppers Stop and Nitin Mathur Senior Director Marketing Yahoo India.
The inaugural ERAA will have 22 categories, which have been divided into four broad categories – media, creative, broadcaster and excellence awards.
The media category includes Best Brand Integration on Radio – Corporate/ Retail, Best Radio Media Innovation – Corporate/ Retail, Best Unique Use of Multiple Stations, Best Use of Radio in a Media Plan – Corporate/ Retail, Best Use of Radio in a Media Plan – Retail, Best On Ground Activation for a Client – Corporate, Best On Ground Activation for a Client – Retail.The creative category includes Best Radio Creative – Telecom Services/ Retail, Best Radio Creative – Media (all media and related products and services)/ products, Best Radio Creative – Services (excluding telecom, retail and media), and Best Use of Craft in Radio.
The broadcaster category includes Best CSR Initiative and Best Client Sponsored on Ground Activation done by a Radio station for self. In the Excellence Awards category there are the Radio Media Agency of the Year, Campaign of the Year – Corporate, and Campaign of the year – Retail, Radio Advertiser of the Year.
For further information on the exchange4media Radio Advertising Awards, please visit- http://www.exchange4media.com/eraa/.
Our typical marketing budget is usually 10 per cent of the topline spend