After the Mumbai round, the eminent Jury members of the inaugural exchange4media Radio Advertising Awards (ERAA) got together in Delhi on September 28, 2010, to evaluate the entries received from the cross-section of the industry for various categories of awards. The evaluation of received entries was based upon the creativity of conception, the quality of the execution, and the achievement of the stated objective. The Award ceremony will be held in Mumbai on October 7, 2010.
The distinguish Jury members include Lynn de Souza, Chairman and CEO, Lintas Media Group; KV Sridhar, NCD, Leo Burnett; Agnello Dias, Co-Founder and CCO, Taproot India; Anupam Vasudev, EVP, Marketing and Communications, STAR India Pvt Ltd; Piyush Mishra, Actor, Music Director, Lyricist & Writer; Anup Jain, Head, Marketing, Pizza Hut; Sidharth Rao, Founder and CEO, Webchutney; Gopinath Menon, Strategic Media Consultant; Titus Upputuru, ECD, Saatchi & Saatchi; Harish Bhimani, well-known voiceover talent and voice actor; Vinay Bhatia, VP, Marketing and Loyalty, Shoppers Stop; Nitin Mathur, Senior Director, Marketing, Yahoo India; Rameet Arora, Senior Director, Marketing, McDonalds; Loveleen Tandan, Film Director; Actor Purab Kohli, and Yuri, RJ and Actor.
Entries have been received from a cross-section of the industry – Big FM, Radio Mirchi, Red FM, Radio City, Radio One, Fever FM, Radio Mango, Club FM and Hello FM (among FM stations); in the creative category, entries have been received from O&M, DraftFCB Ulka, Leo Burnett, Crayons, McCann, Mudra and Orchard.
Entries have been received from media agencies such as Maxus, Lintas Media Group, MPG, Mindshare, GroupM, MEC Global and Zenith Optimedia. Clients who have sent in their entries so far include STAR, SAB TV, Vodafone, Marico, Pizza Hut, SpiceJet, Future Group, Jeevan Saathi, and ICICI Bank, among many others.
The inaugural ERAA will have 22 categories, which have been divided into four broad categories – media, creative, broadcaster and excellence awards.
The media category includes Best Brand Integration on Radio – Corporate/ Retail, Best Radio Media Innovation – Corporate/ Retail, Best Unique Use of Multiple Stations, Best Use of Radio in a Media Plan – Corporate/ Retail, Best Use of Radio in a Media Plan – Retail, Best On Ground Activation for a Client – Corporate, Best On Ground Activation for a Client – Retail.The creative category includes Best Radio Creative – Telecom Services/ Retail, Best Radio Creative – Media (all media and related products and services)/ products, Best Radio Creative – Services (excluding telecom, retail and media), and Best Use of Craft in Radio.
The broadcaster category includes Best CSR Initiative and Best Client Sponsored on Ground Activation done by a Radio station for self. In the Excellence Awards category there are the Radio Media Agency of the Year, Campaign of the Year – Corporate, and Campaign of the year – Retail, Radio Advertiser of the Year.
The exchange4media Radio Advertising Awards (ERAA) have been established to recognise work done in the field of radio advertising in the period July 2009 to June 2010.
Expert jurors will ensure that the exchange4media Radio Advertising Awards have integrity. The exchange4media Group team is not participating in the jury process.
ERAA 2010: Jury meets in Delhi today after excellent response in Mumbai