Entertainment Network India Limited (ENIL) has promoted Yatish Mehrishi as the Chief Revenue Officer with immediate effect.
In the new role Mehrishi will be accountable for driving better integration and alignment between all revenue-related functions including revenue management.
Mehrishi joined Radio Mirchi as Station Director, Delhi and Cluster Head, North India in 2009. In April 2011 he was promoted as Regional Director, North. He was then elevated as the EVP and Regional Director West & Central in October 2012.
With a Masters degree in Marketing from the Nirma School of Management, Mehrishi has worked across Sales and Marketing functions in Pepsi, Airtel & Motorola. In his last stint he was the Brand Manager at Motorola before joining Radio Mirchi in 2009.
Talking about the development Yatish Mehrishi said, “It feels good to be recognized by the company. It is a privilege and honour to lead the revenue function of Radio Mirchi. These are exciting times for the radio industry, with the Phase III auctions beginning soon, it’s a great opportunity to lead Mirchi into the next phase of growth and further strengthening its leadership position in India. As I embark on the new platform I brace myself for exploring the potential both personally and professionally.”