Top Story

e4m_logo.png

Home >> Media - Radio >> Article

e4m brings radio advertising to the fore with the Golden Mikes Awards

26-September-2011
Font Size   16
e4m brings radio advertising to the fore with the Golden Mikes Awards

exchange4media is all set for the second edition of its Radio Advertising Awards, now called ‘Golden Mikes’. With a new set of categories, a new designer trophy and a bigger awards night, the Awards this year are set to create an even greater buzz this year.

Lynn de Souza, Chairman & CEO, Lintas Media Group, is the Jury Chairperson for this year’s Awards.

Announcing the Awards, Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group said, “Golden Mikes celebrate the very best of radio advertising on stations across India and acknowledge the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country.”

The Awards are divided into broad categories such as – Effectiveness, Creativity, Excellence, besides Promotions and Special Awards.

The ‘Gold’ of the ‘Golden Mikes’ represents the highest honour for the genius, talent and hard work of the people who create those masterpieces of radio advertising and promotion that prove time and again that radio works. The ‘Mike’ represents the sounds that go into the making of their work – voices, music, sound effects and silence.


 

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...