exchange4media is all set for the second edition of its Radio Advertising Awards, now called ‘Golden Mikes’. With a new set of categories, a new designer trophy and a bigger awards night, the Awards this year are set to create an even greater buzz this year.
Lynn de Souza, Chairman & CEO, Lintas Media Group, is the Jury Chairperson for this year’s Awards.
Announcing the Awards, Annurag Batra, Chairman and Editor-in-Chief, exchange4media Group said, “Golden Mikes celebrate the very best of radio advertising on stations across India and acknowledge the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country.”
The Awards are divided into broad categories such as – Effectiveness, Creativity, Excellence, besides Promotions and Special Awards.
The ‘Gold’ of the ‘Golden Mikes’ represents the highest honour for the genius, talent and hard work of the people who create those masterpieces of radio advertising and promotion that prove time and again that radio works. The ‘Mike’ represents the sounds that go into the making of their work – voices, music, sound effects and silence.