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Dhamaal 24 joins the reality brigade with ‘BSNL Dhamaal Ke Sitaarey’

27-August-2008
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Dhamaal 24 joins the reality brigade with ‘BSNL Dhamaal Ke Sitaarey’

TV channels have been doing a lot of song and dance about its reality shows, but radio has been relatively quiet on this front. Dhamaal 24, the FM radio brand of BAG Films & Media Ltd, aims to change that with its first ever radio reality show on a national level, ‘BSNL Dhamaal Ke Sitaarey’.

The show hunts for potential singers of tomorrow. BSNL has the naming rights for the show. The registration on the show commenced on July 21, 2008 and will conclude on September 9, 2008.

‘BSNL Dhamaal Ke Sitaarey’ has been inviting participation from nine cities – Hissar, Karnal and Patiala in the North; Jabalpur in Central India; Muzaffarpur and Ranchi in the East; and Dhule, Jalgaon, and Ahmednagar in the West. The selection has been through simple phone calls, road shows and through the Inter Voice Recorder System (IVRS). The total number of registrations has been 13,000.

The show has now entered its second stage. Ten best singers have been selected from each of the cities and the listeners will judge their city winner through SMS voting. The songs of the final 100 participants were recorded and played on Dhamaal 24, of these a final 10 contestants would be shortlisted.

The songs sung by the final 10 city winners would be aired on Dhamaal 24 FM stations across the country. These 10 finalists would then sing in front of a panel of judges at an event in Delhi on September 9. The event would be also aired on the Dhamaal 24 FM stations. The winner would be selected based on the judges’ votes and through SMS voting, where both would be given a 50-50 weightage.

Ashish Kaul, Group COO, BAG Films & Media Ltd, said, “The enthusiastic participation of both contestants and listeners that flooded Dhamaal 24’s phone lines and road shows testify the popularity of the show in the towns. We are pleased that the show has received such great response from our listeners and are looking forward to the mega final results.”

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