Top Story


Home >> Media - Radio >> Article

Deutsche Welle TV expands into India, eyes FM radio sector

Font Size   16
Deutsche Welle TV expands into India, eyes FM radio sector

Deutsche Welle has reached an agreement with DD Direct+, the only free DTH platform in India by state-owned Prasar Bharati, to emit its programmes via a DD satellite transponder in India, from July 1.

“Deutsche Welle will be present with DW-TV programmes in English and German, and in future possibly also with radio programmes in English and Hindi – or other languages, if so desired,” it said in a release.

With the Phase II of FM radio expansion and the government allowing 20 per cent foreign investment in the sector, Deutsche Welle is tipped to be in talks with some Indian radio players for a possible tie-up.

“We are very happy to step up our presence in India,” said Guido Baumhauer, Deutsche Welle’s Director of Strategy, Marketing and Distribution. “This is a great opportunity for Deutsche Welle television. We have excellent contacts with Prasar Bharati, which runs Doordashan, and we are working together on a number of projects. With Doordarshan and Deutsche Welle both being public broadcasters, I’m sure this new cooperation will be a positive experience for all sides.”

“DD Direct+ reaches far up to five million households in India, much more than pay TV and is expected to be the biggest DTH platform in Asia, which opens up a lot of possibilities for the Deutsche Welle regarding regional broadcasting of its programming,” the channel further said.

“Asia is one of our focus regions. We are happy to expand our market in India, and Doordarshan, as a long-standing player in the Indian media business, is an excellent partner for us,” said Deutsche Welle’s General Manager, Erik Bettermann.

Deutsche Well, which means ‘German Wave’ in English, is the German international broadcasting service and offers information seekers a global package of programmes for radio, television and the Internet. It broadcasts television signals in German, English as well as Spanish and Arabic.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship