Deutsche Welle has reached an agreement with DD Direct+, the only free DTH platform in India by state-owned Prasar Bharati, to emit its programmes via a DD satellite transponder in India, from July 1.
“Deutsche Welle will be present with DW-TV programmes in English and German, and in future possibly also with radio programmes in English and Hindi – or other languages, if so desired,” it said in a release.
With the Phase II of FM radio expansion and the government allowing 20 per cent foreign investment in the sector, Deutsche Welle is tipped to be in talks with some Indian radio players for a possible tie-up.
“We are very happy to step up our presence in India,” said Guido Baumhauer, Deutsche Welle’s Director of Strategy, Marketing and Distribution. “This is a great opportunity for Deutsche Welle television. We have excellent contacts with Prasar Bharati, which runs Doordashan, and we are working together on a number of projects. With Doordarshan and Deutsche Welle both being public broadcasters, I’m sure this new cooperation will be a positive experience for all sides.”
“DD Direct+ reaches far up to five million households in India, much more than pay TV and is expected to be the biggest DTH platform in Asia, which opens up a lot of possibilities for the Deutsche Welle regarding regional broadcasting of its programming,” the channel further said.
“Asia is one of our focus regions. We are happy to expand our market in India, and Doordarshan, as a long-standing player in the Indian media business, is an excellent partner for us,” said Deutsche Welle’s General Manager, Erik Bettermann.
Deutsche Well, which means ‘German Wave’ in English, is the German international broadcasting service and offers information seekers a global package of programmes for radio, television and the Internet. It broadcasts television signals in German, English as well as Spanish and Arabic.