Top Story


Home >> Media - Radio >> Article

Deutsche Bank Mumbai crowned ‘Radio City MQ’ champion

Font Size   16
Deutsche Bank Mumbai crowned ‘Radio City MQ’ champion

Deutsche Bank, represented by Subhajit Chatterjee and Vibhendu Tewari from Mumbai, has won the national finals of the corporate music quiz contest ‘Radio City MQ’ that was held on October 12 in Mumbai. IMRB International, represented by Ameya Sawant and Neha Gahlaut from Mumbai, was declared first runner-up, while Evalueserve from Delhi was second runner-up.

Rana Barua, National Head-Marketing, Radio City, said, “The response we received for ‘Radio City MQ’ in the very first year of its inception has been overwhelming. The format, concept and execution of the contest have been appreciated by corporates nationally.”

Commenting on the win, Deutsche Bank’s Vibhendu Tewari said, “Thanks to the innovative rounds, the cheering audience and the pulsating atmosphere, we had an amazing time.” Tewari’s partner at the contest, Subhajit Chatterjee, added, “This was a welcome change from the routine work at office. I really wish more people would come up with such concepts, where we all could relax, chill and just have some fun.”

Hosted by Brian Tellis and host of Mumbai’s ‘Radio City Breakfast Show’ RJ Archana, the ‘Radio City MQ’ national finals saw two top scoring teams each from Mumbai (Deutsche Bank and IMRB International), Delhi (Evalueserve and Equinox) and Bangalore (BizTruss Integrated Services and Wipro Technologies) vie for the national title.

The national finals comprised five interactive rounds – based on Radio City’s programme schedule, an audio quiz section, a round on nine artistes, a buzzer round and an audio-visual round on English music. The surprise package of the evening was an engaging audience round hosted by RJ Archana. Four people from the audience were called on stage for a quick rapid fire round, and Harmeet Singh Arora from Zapak Digital Entertainment won a group outdoor adventure package at this round.

Partnering ‘Radio City MQ’ were Kingfisher Airlines as premium airline partner, Pierre Cardin Swiss as official time partner, Gibson Guitars, Gas, Ray Ban, Toshiba and Z-Bac Adventure as prize partners, and and Impact as trade partners.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...