Top Story


Home >> Media - Radio >> Article

Delhi HC allows RED FM to participate in auction of first batch of private FM radio phase-III

Font Size   16
Delhi HC allows RED FM to participate in auction of first batch of private FM radio phase-III

RED FM that gained some relief after the Delhi  High Court allowed it to participate in the mock Phase III auctions is indeed more than relieved  today as the Delhi High Court has allowed  it to participate in the auction of First Batch of Private FM Radio Phase- III starting tomorrow.    

RED FM, COO, Nisha Narayanan, expressed her pleasure on the outcome of its court case on permission to participate in the auction of First Batch of Private FM Radio Phase – III Channels starting from 27 July.

Commenting on the judgement of the Delhi High Court today, she said, "The Hon’ble Court has pronounced only the operating portion of the judgement. We feel that the Hon’ble court has accepted our submission that we have no connection with the reasons for denial of security clearance and rejection of our application."

Welcoming the fact that the issue has been settled  Narayanan said, “We will continue with auction as per our plans of bidding for more frequencies “We are one of country’s largest network of FM stations and hopefully post the final outcome of these auctions we shall retain our leadership status. From the beginning we had kept a sizeable money to be spent on these auctions (through which government stands to earn with go ahead on our participation). Our inclusion means a healthy competition and will benefit the entire FM radio industry and media and entertainment industry at large.”

She further added, “In phase 3 also we have plans of going ahead with the philosophy of nurturing not only commercially viable bigger metro cities but also reaching out to the last corner of the country. At the end of phase 2 we had highest number of stations in North East and tier 3 & 4 cities as a network. This is something which we will continue in phase 3 also. Having said that, RED FM not only reached to some of the smaller cities but also gave the local music and entertainment industry a voice. It always believed in being a socially active and relevant entertainment medium, creating employment opportunities for local youth specially women and become a voice of city wherever it operates its station. “

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’