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Delhi’s HIT 95 FM joins the Live Earth bandwagon

07-July-2007
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Delhi’s HIT 95 FM joins the Live Earth bandwagon

Live Earth, a 24-hour concert series to raise the serious issue of global warming, is taking place on July 7 across seven continents. Delhi and the NCR can tune in to the global concert on HIT 95 FM from 8 pm onwards on July 7 till 5 pm on July 8. The programme would be presented uninterrupted with content coming in from eight cities where the performances would be taking place -- New York, London, Johannesburg, Rio de Janeiro, Shanghai, Tokyo, Sydney and Hamburg.

HIT 95 FM has promoted Live Earth through a specially made TVC that is being aired on National Geographic Channel, The History Channel and Vh1. The TVC highlights the need to combat the climate crisis through specialised content developed for Live Earth in the form of interstitials, facts, concert and artiste promos, artiste countdown promo and with listener interaction.

The concert brings together more than 100 music artistes and two billion people to trigger a global movement to solve the climate crisis. Live Earth will reach this worldwide audience through an unprecedented global media architecture covering all media platforms of TV, radio, Internet and wireless channels.

Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection, The Climate Group and other international organizations, to drive individuals, corporations and governments to take action to solve global warming. Former US Vice President Al Gore is the Chair of the Alliance and Partner of Live Earth.

Live Earth will stage official concerts at Giants Stadium in New York; Wembley Stadium in London; Aussie Stadium in Sydney; Copacabana Beach in Rio de Janeiro; the Coca-Cola Dome in Johannesburg; Makuhari Messe in Tokyo; the Oriental Pearl Tower in Shanghai; and HSH Nordbank Arena in Hamburg.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.