Dainik Jagran, the leading Hindi newspaper, along with Mudra Institute of Communications Ahmedabad (MICA), held a 3-day interactive workshop in Lucknow recently. The theme of the workshop was 'Media Planning and Marketing' and included lectures, presentations, role-plays and discussion of concurrent case studies.
Held on the 10th, 11th and 12th of May in Lucknow, the workshop included 50 participants, who were picked up after a rigorous screening process spanning well over 15 days.
The 3-day workshop, which started with a Foundation module emphasizing the basics of media and marketing, covered three broad areas of media and marketing, viz. Media Planning, Media Buying and Negotiations and Media Research. These modules covered areas like Customer identification, Market prioritization, Situation analysis of consumer (advertiser and media planner) and competition, Selling presentation skills, Media interaction, Media operations, Research for media planning, Data analysis and interpretation, Budgeting etc.
The workshop was designed and taught by faculty from MICA and some leading practitioners in the field. To name a few, the faculties included Atul Phadnis (Director S-Group, TAM Media Research, Mumbai), Basant Rathore (Media Consultant, Mudra Communications, Ahmedabad), Shripad Kulkarni (M:Ideas, Mumbai) and Milan Agnihotri (Head Of Dept. Branding, MICA).
This joint effort is perhaps first of its kind where a media house and educational institute have come together to initiate structured learning amongst aspiring media professionals.