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Cricket fever grips RED FM

Cricket fever grips RED FM

Author | Jasmeen Dugal | Friday, Mar 12,2004 12:45 PM

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Cricket fever grips RED FM

With the Indo-Pak series round the corner, ‘Junoon,’ RED FM’s cricket special, is gearing up to delight cricket enthusiasts with “asli masti”.

The radio station has planned a combination of on-air and on-ground initiatives to delight cricket enthusiasts. ‘Junoon’ will feature live score updates every 20 minutes on match days. There would be a daily SMS poll. Besides that, ‘Junoon’ will feature cricket history capsules in ‘Itihaas Ke Panno Se’. On ‘Janta Ki Aawaz’, cricket fans will get a chance to air their views. There would be contests around “Man of the Match”, “Best Catch”, “The first player to get 50 or 100”, and “Guess the Wicket”.

In a recently concluded ‘cricket special’ on 93.5 RED FM, cricket enthusiasts were asked to send their best wishes for the cricket team by calling in. The five-day initiative got a good response; the wackiest message was from Kamal Sharma of Noida (Uttar Pradesh), following which he won a chance to bid the Indian cricket team adieu along with the RED FM team.

As far as on-ground initiatives are concerned, RED FM has partnered with Hindustan Times to present ‘Ground Zero Cricket Series’, where best of luck cards were put up at all major hangouts for cricket lovers to display their messages.

Tags: e4m

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