It’s April 23, 2004, when Mirchi Kaan Awards would take place. Though radio is a category in Abbies, Mirchi Kaan Awards would look at various categories in radio itself and these go beyond advertising.
As reported earlier, there are 15 categories, ranging from foods, beverages, toiletries and household care, business products and services to public service and charity fund-raising. There is a category for unreleased work as well. If some enterprise falls in the truly outstanding category, it gets the Crystal Award - for the best work across all categories. One cannot enter this category but will have to be elected to compete. Beyond that, there would be awards for the most outstanding radio writer, voice-over artist, production house and client of the year 2003.
However, the judging procedure is over. The panel of juries comprised Abhijeet Choudhary, Filmmaker, Black Magic Pictures, Deepa Kakkar, Creative Consultant, Gangadharan Menon, Partner, Oxygen, K Shridhar, National Creative Director, Leo Burnett, Prasoon Joshi, National Creative Director and Executive Vice-President, McCann-Erickson, R Balakrishnan, National Creative Director, Lowe, Rajat Dholakia, Music Director, Ram Madhvani, Filmmaker, Equinox, and Rekha Nigam, Managing Director, Vihaan Communications.
Team Mirchi is quite excited by the response the award show has received. As Gautam Gulati, Marketing Head, Radio Mirchi, says: “Considering that it is the first year of Kaan Awards, and FM itself came in full swing just a couple of years back, response has been really good. We received three times more entries that Abby Awards for radio category did and I am very excited about it. Though quite a few entries were found to be average, some of them are really outstanding and give a clear indication that radio advertising is on the threshold of evolution.”
Mirchi Kaan Awards received a total of 245 entries with 39 agencies. And, more interesting was that there was no category devoid of participation and award-worthy work was found in almost all the categories. Gulati states that quality of judging has been flawless, and no compromises have been made in order to give awards. “We have maintained the standards, and quality of judging flawless; we have a great panel of jury and they have done complete justice to the selection process,” he adds.
What was the basic thought behind Kaan Awards? Explains Gulati: “The industry definitely needed a forum that acknowledges the work being done on radio. The moment you start recognising good work, it is a kind of energiser for the people involved in that category.”
The award function being held at Grand Hyatt has a theme woven around ‘Voices’. It would also have a brief panel discussion during the course of the evening — among the panellists would be Amin Sayani, Tabassum, Prasoon Joshi and Brian Tellis along with well-known names from the world of entertainment.
The award ceremony would be held annually and Gulati is positive that next year response would be far better as far as the quality of the creative is concerned. “We are also optimistic that we would have at least double the number of entries,” he says.