Top Story


Home >> Media - Radio >> Article

Copyright Board slashes royalty rates; Radio industry still unhappy

Font Size   16
Copyright Board slashes royalty rates; Radio industry still unhappy

The measure was supposed to give relief to the radio industry of India, but the industry is feeling miserable and disappointed after receiving the copy of the new order. One of the two copyright societies of Government of India, Phonographic Performance Ltd (PPL) has reduced the standard royalty rate of Rs.1, 500 per needle hour.

Under the revised rate structure by PPL, the new prime time broadcast rate for time periods that is from 8 am to 10 am, and 6 pm to 8 pm, has been reduced to Rs.1, 200 per needle hour. The rate for lean hours in the night (10pm to 6 am) has been reduced to 25% of the prime time rate that is Rs. 300 per hour. And the rate for normal hours in the daytime has been reduced to 60% of the prime time rate. But the radio industry feels, the new rates of PPL are still very high and nowhere near the expectations of the industry.

The radio industry had demanded Rs.160 standard rate per hour, which was about two times the rate charged by Indian Performing Rights Society (IPRS), the second copyright society of Government of India. The industry had also demanded for differential rates for different cities as the revenue potential of cities differ from each other. Sumantra Dutta, Chief Operating Officer (COO), Radio City, says, "We are unhappy with the new rates, they are still too high for the radio industry in India. We also asked for classification in terms of cities, which has not been considered." In May, 2001, four major private radio players, Music Broadcast Pvt Ltd, Entertainment Network (India) Ltd. Millennium Broadcast Pvt Ltd and Radio Mid Day West (India) Ltd., had filed a case on PPL, demanding lowering of the royalty rates.

As of now, the new reduced rate structure effective from November 2002, stands unchanged till the next meeting of the Copyright Board takes place. The next meeting is scheduled to be between September 2004 and October 2004.


Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.

The live telecast of the match between India and Sri Lanka on Star Sports 1 Hindi, topped the Top 5 Programs with 3 million impressions