Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Coldwell Banker launches radio campaign to boost brand presence

10-December-2015
Font Size   16
Share
Coldwell Banker launches radio campaign to boost brand presence

Real estate advisory company, Coldwell Banker has launched two new radio campaigns with a view to boost brand presence and generate word-of-mouth. Primarily targeted at prospective home buyers across Mumbai and Bengaluru, both the campaigns emphasise the need of a global expert when it comes to buying, selling and renting properties locally and globally, in a convincing and thought-provoking manner. 

The radio campaigns have been conceptualised and executed by its Mumbai headquartered advertising agency MX Advertising.

The first campaign uses sarcastic humour to highlight mistakes like relying solely on gut feeling or buying property based on pictures posted on property websites, eventually leading to wrong decision making.  While the second campaign uses self-introspection as a concept to engage with the audience That’s where Coldwell Banker comes into the picture ensuring proper guidance at every stage of property buying and selling.

In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46