CNBC TV18 has joined hands with Radio Whiskey for its personal finance and investment show ‘Informed Investor’.
The web radio station is the online partner of the show. As per the tie-up, excerpts from the show will be played on Radio Whiskey. The recordings of the show will be segmented in two-minute capsules and showcased on the website.
“We want to empower investors along with entertaining them. We realise all our listeners are young and most of them have just started earning and our looking for opportunities to invest. We wanted someone credible to take their queries and guide them. Thus, we partnered with CNBC TV18, which is the number one business channel in its arena,” said Madhukar Pandey, Founder, Radio Whiskey.
The format of the show is such that the crew goes to corporate houses or housing societies and takes a panel of specialists along. It then takes live queries from people and airs it.
According to Pandey, ‘Informed Investors’ is an apt choice for them, for it not only solves queries but brings investors from various walks of life together to solve the queries of its viewers.
The official Radio Whiskey website has a tickr that gives an e-mail address for those who want to be a part of the show. The partnership entails all the promos of the show, official website and corporate mailers to have Radio Whiskey’s logo.