Club FM, the FM venture of the Mathrubhumi Group, hit the Cochin airwaves on May 16. With this FM station, Club FM has completed the launch of all its four stations. Apart from Cochin, Club FM is present in Thiruvananthapuram, Thrissur and Kannur.
Shreyams Kumar, Director, Electronics Media, Mathrubhumi Printing and Publishing Co, is gung-ho about the Cochin market, which is considered to be the fiefdom of the Matrubhumi Group.
Club FM will be on air from 5 am till midnight everyday. Apart from regular interactive and live shows, the FM station has lined up some live road shows as part of its exclusive ‘connect to people’ marketing strategy.
Kumar feels that the three RAPA Awards for station anthem, humour programme category and best female radio jockey is a reiteration of the fact that Club FM’s programme quality is the ultimate differentiating factor for its success.
Meanwhile, adding to its medley of music and game shows, Club FM will be coming up with a new lunch time show, ‘Meals Ready’, especially crafted to capture the distinctive eating-out habit of the people of Cochin. The show will cover various eateries and food joints of the city.