FM stations all over the country are in a patriotic overdrive as the nation gears up to celebrate its 60th year of Independence. exchange4media takes a look at what listeners can tune in to on the occasion of I-Day. The stations have been listed in no particular order.
Radio One has taken its ‘India 60’ campaign to the brand level by creating a new logo for the week inspired by the Indian Tricolour. Special I-Day offerings include interviews with celebrities and well-known personalities and their views on India’s Independence. There will even be a recreation of history as the FM player will be airing Jawaharlal Nehru’s historic ‘Tryst with Destiny’ speech at the stroke of midnight on August 15, 2007. This apart, Radio One will also embark on a musical voyage across the country with updates from a BBC reporter.
Radio Mirchi will be celebrating I-Day with the theme ‘Khush Rehne Ki Azaadi on Radio Mirchi’. Some lucky listeners in Mumbai can look forward to taking their spouses on a picnic that day, courtesy Radio Mirchi. The FM station has organised a fleet of cars stocked with food, a map, a compass, details of off-the-beaten-track picnic spots around the city. There will be updates of the couples’ progress as they travel to these places throughout the day on the FM station. Youngsters can look forward to a freedom-themed Fresher's Party at NM College on August 15. This apart, the FM station will feature celebrities talking about what they love about India. There will also be a quiz contest, ‘Sawal Saat Saal Ka’, along with performances by Kailash Kher, Taufiq Qureshi, Anand Raj Anand, and Abhijeet Sawant.
Radio Indigo has planned a five-day line-up of activities with a local mall along with various on-air activities. Titled ‘Colours of Freedom’, the activities involve profiling of people who have contributed to make a change in the country. The station is also taking children from an NGO to watch a movie.
Fever FM is celebrating I-Day with ‘A diamond for every year of Independence’ contest. The contest went on air on August 6 and will culminate on August 15 at the Delhi, Mumbai and Bangalore stations. Listeners can win diamonds by answering a question on air. The FM station will also focus on significant ‘music’ moments of each year from 1947 to 2007.
Radio City will have 60 minutes of non-stop music in every show across all nine stations. This apart, in Hyderabad, the station has partnered with an NGO Bhumi to participate in a 24-hour construction activity starting at the stroke of midnight on August 15, bringing down a dilapidated school building and laying foundations for 18 new classrooms at Rasoolpura Government High School. In Bangalore, the station will be hosting a fun filled ‘5-a-side’ hockey match at the Karnataka State Hockey Association Stadium on August 15 (Chak de India, anyone?). The Lucknow FM station is organising an activity-filled week with the theme ‘Flight to Freedom – Udaan Azaadi Ki’, wherein contests are being held around the five Fundamental Rights of India’s Constitution woven in with an element of fun.
Big FM has scheduled a comprehensive list of programmes across the country for I-Day. In Mumbai, the station will celebrate the day around the theme ‘Father of the Nation’ on its breakfast show ‘Big Chai’. People from different professions will discuss about the ‘one thing their profession should be free from’. In Bangalore, stars of the Kannada film industry will be hosting live shows in line with ‘60 years of Indian Independence’. In Hyderabad, the FM station has lined up day long capsules around the ‘Colours of freedom’.
In Delhi, Big FM will have day-long capsules featuring prominent persons of the Capital who have made a difference to Delhi. Kolkata and Vadodara stations will run on-air contests around I-Day, while Chennai will have brand ambassador Asin hosting the breakfast show ‘Big Vanakkam’. The station has planned contests and a ‘Big Freedom Walk’ in Chandigarh. In addition to this, there will be mall activities beginning three days prior to Independence Day asking people to come up and express how they feel about ‘60 years of Indian Independence’ followed by announcement of the best messages on-air.
Bhubaneswar station will host an I-Day party at an old age home run by ‘Helpage’ India, while the Kanpur station will celebrate the day with 60 underprivileged children from St Mary’s Convent School under the theme ‘Hum 60 Saath Hain’. Rajkot will play host to ‘Rastravaad’, wherein there will be on-air contests throughout the day on ‘What will you do to serve the nation?’ along with a high-spirited interactive session inviting callers to express their resolution for this Independence Day. In Jammu, the station will be covering live the flag hosting ceremony by the J&K Chief Minister along with his speech and on-air interviews.