Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Bye ‘Meow’, hello ‘Oye!’, says TV Today

20-September-2010
Font Size   16
Share
Bye ‘Meow’, hello ‘Oye!’, says TV Today

TV Today Network has unveiled the new brand identity for its radio operation, Meow FM. The FM station has been rechristened ‘Oye! – Sabse Filmi’ and will run on the same frequency 104.8 FM. It may be recalled that exchange4media had reported on September 17, 2010 that Meow FM was being renamed as either Oye or Dhak Dhak.

Priyanka Chopra, Ranbir Kapoor and Director Siddharth Anand were present on the occasion.

Oye! is present in seven cities – Mumbai, Delhi, Kolkata, Amritsar, Jodhpur, Patiala and Shimla. The content will be customised according to the city it is present in, but the motif of ‘Sabse Filmi’ will be the connecting factor.

As is obvious, the tagline of Oye! is similar to that of ‘Aaj Tak – Sabse Tez’, the Hindi news channel from TV Today Network. Commenting on the strategy, Aroon Purie, Chairman and Managing Director, TV Today Network, said, “This is the first time that a television and a radio station are launched under the same umbrella. We hope to see amazing synergy between the two in terms of content, like celebrity interviews, etc.”

G Krishnan, CEO and Executive Director, TV Today Network, in his presentation said that the product strategy was well researched music and engaging radio jockeys. “Our main focus will be on marketing and brand building,” he added.

With the radio industry keenly waiting for Phase III of FM expansion, it is no surprise that TV Today Network sees enormous opportunity in it. Krishnan said, “When Phase III happens, we will aggressively look at the options and bid for the stations that we believe will work. And I think the name ‘Oye!’, with the tagline ‘Sabse Filmi’, will make a huge difference for us.”

“It’s something exciting, it’s something Bollywood, it’s something young and fresh. It’s vibrant and bubbly,” remarked Vehrnon Ibrahim, National Programming Head, Oye!, when asked why they had decided to go with the name ‘Oye!’

Ibrahim added, “There is a huge difference in the content. The previous channel was only for women, now it is for everybody. This is for regular listeners. It is entertainment radio.”

Commenting on the differentiating factor, Krishnan said, “People say that the radio market is very cluttered, but all Indian markets are cluttered. We are going to differentiate ourselves through innovative content.”

Also read:

TV Today rebrands its radio operations

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education