Top Story


Home >> Media - Radio >> Article

BPL Mobile introduces mobile radio service

Font Size   16
BPL Mobile introduces mobile radio service

BPL Mobile Mumbai has announced its mobile radio service, 'BPL Mobile Jukebox'. The service will allow BPL Mobile subscribers to listen to their choice of music while on the move and would be available to both post-paid and pre-paid subscribers. The service will also be accessible on a basic entry-level non-data enabled handset.

Commenting on this new service, S Subramaniam, CEO, BPL Mobile, said, "With our new BPL Mobile Jukebox service, we are not just making music of our subscriber's choice affordable, but also easily accessible on their mobile phones. It addresses the mood function of each of our users and offers them a huge variety of high quality, legal music at their fingertips."

The subscriber can dial 543213 to listen to the complete song from the Jukebox Catalog, which has over 1,000 songs and comes at an affordable monthly subscription of Rs 25 and charges of 50 paise/min (between 9 am and 9 pm) and 20 paise/min (between 9 pm and 9 am). The service also enables the listeners to download the ringtone of the songs as well as dedicate those songs for Rs 10.

More than being user friendly, this service also greets its listeners in their preferred language, remembers their favourite songs and presents them with their previously chosen song categories. It allows the user to skip songs that they are bored of or replay the ones they crave to listen to more often. Also, in the event of one skipping a certain mood/category over five times, he/she gets an option of switching the category/mood.


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve