BPL Mobile Mumbai has announced its mobile radio service, 'BPL Mobile Jukebox'. The service will allow BPL Mobile subscribers to listen to their choice of music while on the move and would be available to both post-paid and pre-paid subscribers. The service will also be accessible on a basic entry-level non-data enabled handset.
Commenting on this new service, S Subramaniam, CEO, BPL Mobile, said, "With our new BPL Mobile Jukebox service, we are not just making music of our subscriber's choice affordable, but also easily accessible on their mobile phones. It addresses the mood function of each of our users and offers them a huge variety of high quality, legal music at their fingertips."
The subscriber can dial 543213 to listen to the complete song from the Jukebox Catalog, which has over 1,000 songs and comes at an affordable monthly subscription of Rs 25 and charges of 50 paise/min (between 9 am and 9 pm) and 20 paise/min (between 9 pm and 9 am). The service also enables the listeners to download the ringtone of the songs as well as dedicate those songs for Rs 10.
More than being user friendly, this service also greets its listeners in their preferred language, remembers their favourite songs and presents them with their previously chosen song categories. It allows the user to skip songs that they are bored of or replay the ones they crave to listen to more often. Also, in the event of one skipping a certain mood/category over five times, he/she gets an option of switching the category/mood.