BPL Innovision is reworking the strategy for its audiospace venture, Indigo Radio. Indigo Radio will focus more on being a niche player and has scaled down its operations to work with a more streamlined team.
As part of the restructuring exercise, the company has reduced its 35-member team to put in a new structure with just about 12 people and dropping plans to launch a second all women channel on Worldspace, which was in the pipeline. Plans in the FM space also seem to have been pushed further back.
According to company sources, BPL Innovision no longer felt the need to have a large team for Indigo and instead wanted to focus its attention to beef up its listener base on the Worldspace network.
BPL Innovision is looking at extensively working towards increasing the Worldspace receiver penetration by leveraging its other businesses. Incidentally, BPL Ltd has a manufacturing and marketing alliance with Worldspace for the receivers.
Source: Financial Express