BIG Magic Limited and Radio One Ahmedabad have announced an ad sales tie up for the city of Ahmedabad. As per the agreement, BIG Magic will facilitate sale of advertisement airtime on a non-exclusive basis on 95 FM Radio One Ahmedabad.
Commenting on the tie-up, Ashwin Padmanabhan, Chief Operating Officer, Big Magic Ltd said, “BIG Magic Limited has associated with Radio One Ahmedabad to sell advertising spots on a non-exclusive basis. We have always been open to explore new avenues for our advertisers and provide them the best value. The popularity of Radio One in Ahmedabad will ensure that this move would prove to be viable for our advertisers, and a win-win for both.”
Radio One Ahmedabad will also create new programming to attract better revenues. Radio One Ahmedabad runs a ‘retro’ Hindi film music format, which synergises with Reliance Broadcast Network’s retro network in other parts of the country.
“We have been looking to improve revenues in our Ahmedabad station and since BIG magic has no conflict of interest in the city of Ahmedabad, it was worthwhile associating with them. We will work together to create local advertiser funded programs and look forward to more national revenues now going into Ahmedabad,” said Saurabh Sehgal, COO (Operations), Radio One.