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Big FM unveils new brand identity; launches multiple entertainment verticals

Big FM unveils new brand identity; launches multiple entertainment verticals

Author | exchange4media Mumbai Bureau | Tuesday, Jun 03,2008 8:48 AM

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Big FM unveils new brand identity; launches multiple entertainment verticals

Big FM, part of Reliance Entertainment, has unveiled its new brand identity and also launched multiple entertainment verticals under the brand name Big. Officials state the time is right for a brand identity that fit into each of its new business offerings.

Anand Chakravarthy, Vice President-Marketing, Big FM, said, “The fresh new look inspires us to take Big FM to the next level of excellence. The new logo is a true reflection of the strength of the Big FM network and the simplicity in our offerings through which we ensure listener requirements are met.”

A company release stated, “The logo reflects strength and simplicity, the strength comes from innovation and resolve to be the leading home entertainment and infotainment platform in the country. It is supported by the Reliance heritage, superior technology, wide range of world class offerings, and best in class service and simplicity is essential for connecting with the wide audience of Big.”

Along with the new logo, this financial year will also see Big FM launching a number of entertaining initiatives. Coming close on the heels of properties like ‘Chipak ke Jeeto’ and ‘Sing with Sonu’, one can look forward to some more excitement.

Tags: e4m

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