Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Big FM unveils new brand identity; launches multiple entertainment verticals

03-June-2008
Font Size   16
Share
Big FM unveils new brand identity; launches multiple entertainment verticals

Big FM, part of Reliance Entertainment, has unveiled its new brand identity and also launched multiple entertainment verticals under the brand name Big. Officials state the time is right for a brand identity that fit into each of its new business offerings.

Anand Chakravarthy, Vice President-Marketing, Big FM, said, “The fresh new look inspires us to take Big FM to the next level of excellence. The new logo is a true reflection of the strength of the Big FM network and the simplicity in our offerings through which we ensure listener requirements are met.”

A company release stated, “The logo reflects strength and simplicity, the strength comes from innovation and resolve to be the leading home entertainment and infotainment platform in the country. It is supported by the Reliance heritage, superior technology, wide range of world class offerings, and best in class service and simplicity is essential for connecting with the wide audience of Big.”

Along with the new logo, this financial year will also see Big FM launching a number of entertaining initiatives. Coming close on the heels of properties like ‘Chipak ke Jeeto’ and ‘Sing with Sonu’, one can look forward to some more excitement.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017

Foster joins Y&R after serving as President, Global Clients for the Publicis Groupe; also was Worldwide COO and Chairman and Regional CEO, APAC and Greater China at Saatchi & Saatchi