Top Story


Home >> Media - Radio >> Article

Big FM unveils new brand identity; launches multiple entertainment verticals

Font Size   16
Big FM unveils new brand identity; launches multiple entertainment verticals

Big FM, part of Reliance Entertainment, has unveiled its new brand identity and also launched multiple entertainment verticals under the brand name Big. Officials state the time is right for a brand identity that fit into each of its new business offerings.

Anand Chakravarthy, Vice President-Marketing, Big FM, said, “The fresh new look inspires us to take Big FM to the next level of excellence. The new logo is a true reflection of the strength of the Big FM network and the simplicity in our offerings through which we ensure listener requirements are met.”

A company release stated, “The logo reflects strength and simplicity, the strength comes from innovation and resolve to be the leading home entertainment and infotainment platform in the country. It is supported by the Reliance heritage, superior technology, wide range of world class offerings, and best in class service and simplicity is essential for connecting with the wide audience of Big.”

Along with the new logo, this financial year will also see Big FM launching a number of entertaining initiatives. Coming close on the heels of properties like ‘Chipak ke Jeeto’ and ‘Sing with Sonu’, one can look forward to some more excitement.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...