Big FM has announced the introduction of a ‘transparent’ and ‘uniform’ rate card ‘Aqua’, which will be effective from August 6 this year. The station believes that this rate card has come at a time when the current rate cards in the category hold little or no relevance among media buyers, and are not taken as a serious offering as rates are inflated and always have to be negotiated.
Commenting on this initiative, Tarun Katial, COO, Big FM, said, “With our 45-station network nearing completion, we recognise the need to offer a simple and effective way of investing in Big FM. This rate card is a step in that direction, easing the process of investing, in a time and age where businesses are so dynamic and there is a need for quick and cost effective solutions.”
Elaborating more on it, Praveen Malhotra, VP-Sales, Big FM, explained, “Our rate card has fixed rates for every possible investment option on the network. We have clearly stated buyer benefits, bundles, buy-more-pay-less advantage and most importantly, transparency of rates. The most important thing a rate card can achieve is to reflect mutual trust and confidence, and we are committed to being the network advertisers can trust for quality, value and effectiveness.”
The official communiqué also stated that another reason for introducing this ‘comprehensive’ and ‘completely transparent’ rate card is to achieve its stated objective of creating a 45-station network within 18 months of its launch.
The station has also unveiled its new programming offerings by scaling up the humour content on the channel, by roping in stand-up comedian Raju Shrivastav to co-host the breakfast show ‘Big Chai’, along with RJs Archana Jani and Vrajesh Hirjee.
The player has also planned to come up with various offerings in the future with shows like ‘Twenty-20 Cricket World Cup’, ‘Sabse Sasti Diwali’, ‘Chipak ke Dekho’ and ‘Ek Saal Free Maal’.
Commenting on these new initiatives, Manav Dhanda, National Programming Head, Big FM, said, “What makes a station going is the simple fact that it is local and hugely interactive, which is very different from anybody else. It is local because radio is the only media that has the power to alter mindsets, and it is interactive because we are in a time of self-expression. Given this, we have tailor-made properties that will meet listener requirements that will work well on a daily basis, ensuring listener delight.”