The radio initiative from Adlabs Films Pvt. Ltd is all set for the launch of a station in Tirupati shortly. The launch of BIG 92.7 FM in Tirupati marks the entry of the first private FM station in the city, offering a new form of entertainment to the people there.
In the first phase of its launches, BIG 92.7 FM has set up stations in Delhi, Hyderabad, Chennai, Bangalore, Mumbai, Jammu, Srinagar and Aligarh.
Commenting on the entry of BIG 92.7 FM into Tirupati, Tarun Katial, COO, BIG 92.7 FM, said, “While the metros are ideal to establish brand recognition and recall, some of the mini-metros are completely new and fresh to explore, giving us an opportunity to provide an entertainment medium to the listeners. It is our endeavour to attract local audiences and build a brand that connects at the grassroots.”
He added, “Credibility, relevance and aspiration are our pegs for content as a product that reaches into every home, and is of relevance to every listener. There will be a lot of interactivity on the station and we will use it as a platform for consumers, taking on issues that are word-of-mouth and bring listener emotions to the fore. By mid-2007, we will be present across India from Srinagar to Trivandrum, and Surat to Guwahati.”