Top Story

e4m_logo.png

Home >> Media - Radio >> Article

BIG FM to give weather updates during monsoon

15-June-2007
Font Size   16
Share
BIG FM to give weather updates during monsoon

BIG FM has announced its tie-up with weather forecasting organisation Limtex, Reliance Web World and Monginis stores as part of its plans to provide listeners with weather updates for the upcoming monsoon season. The station has also announced some programming and on-ground initiatives for its listeners in Mumbai. BIG FM has tied up with the BEST and Mumbai Suburban Traffic for regular updates on bus services and conditions of roads in each locality.

Speaking at the announcement of this service, Manav Dhanda, National Programming Head and Western Regional Head, BIG FM, said, “Our association with Limtex, BEST, Mumbai Suburban Traffic, Reliance Web World and Monginis is one of the initiatives to provide our listeners with weather updates.”

BIG FM’s RJs will keep Mumbaikars posted with weather forecasts and storm warnings. The station has also tied up with all branches of Reliance Web World and over 150 outlets of Monginis across Mumbai to help stranded Mumbaikars with support and relief.

The Reliance Web World outlets will also provide live updates to stranded Mumbaikars from railway stations and high traffic locations near by, along with a free wireless PCO for people to make calls. BIG FM has also identified and set up ‘Monsoon Wardens’, which comprises citizens of Mumbai living in buildings located in and overlooking areas that are prone to water logging across the city. They will provide updates to the RJs, who will pass on the latest position details to listeners.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean