Big FM to blast an ‘Item Bomb’ this Diwali

Big FM to blast an ‘Item Bomb’ this Diwali

Author | Priyanka Nair | Monday, Oct 24,2011 8:56 AM

Big FM to blast an ‘Item Bomb’ this Diwali

Big FM has lined up what it calls a one of its kind game show for its listeners this Diwali. Called ‘Big Item Bomb’, the game show seeks to engage large audience base.

The main objective of introducing a game show like this is to take listener engagement to the next level. The format of the game includes asking listeners questions, which if answered correctly, will give them a chance to spin a roulette wheel on air and win prizes ranging from branded watches and sunglasses to holiday vouchers, spa treatments, household goods, etc. This Diwali Roulette wheel of Big FM will spin across 30 markets and seeks to engage one crore pulse consumers over six weeks through on-air and on-ground activities.

Commenting on this campaign, Soumen Ghosh Choudhury, Business Head, Big FM, said, “It has always been our endeavour to offer audiences highly engaging entertainment, and with our Diwali special property, we promise to deliver that and more. With a reach across 30 markets and a well-tailored offering that is designed to get one hooked and addicted, this property will allow listeners an excellent opportunity to win goodies this Diwali, while advertisers will find an appropriate platform to connect with Diwali revelers across the country.”

‘Big Item Bomb’ is designed keeping in mind the customer gratification element. This innovative campaign serves as the biggest platform for brands to leverage. The sponsors include KP Masala, Seagram - Imperal Blue, JK Kavlekar & Sons, Kapsons & Quick Heal. The on-ground activities will cover RWAs, schools and colleges, where people will get to spin the wheel in person. To make it more exciting, there is also a digital element to it – an application that allows people to test their minds then spin the wheel and win.


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