Big FM, the radio initiative from Adlabs Films Ltd, on July 10 announced the launch of its FM station in Shimla. This launch marks the completion of Big FM’s Phase II licenses and thus the FM player expands its network to the 45th FM station across India. This also marks the entry of India’s first private FM station in Himachal Pradesh.
Three years since it came into existence in India, Big FM now has 45 FM radio stations covering 1,000 towns, 50,000 villages and reaching out to 200 million people across India. Big FM also operates a FM radio station in Singapore.
The station aims to offer an entertaining line-up of radio programming based on popular culture of Shimla and Himachal Pradesh. Big FM aims at not only entertaining, but also informing and empowering the listeners of the city.
The joyride will start every morning with devotional music from 6-7 am. This will be followed by ‘BIG Chai’ with RJ Shalini from 7-11 am. 11 am-2 pm will have ‘Aap ki Khatir’, a special three-hour request show. RJ Satya will entertain the city with his on-air show ‘BIG Geri’ from 2-5 pm. 5-9 pm will have ‘Citi Baje Ke’, a show by RJ Pankaj, followed by ‘9 Baje ki Setting’ with RJ Sophie from 9-11 pm.
On the Shimla launch, Himanshu Shekhar, Business Head – North & West, Big FM, said, “We are privileged to launch the first private FM radio station of Himachal Pradesh in Shimla. We are committed to create a radio station, which will positively impact people’s lives and become a preferred entertainment option.”
Big FM is now present in Jammu, Srinagar, Aligarh, Agra, Kanpur, Allahabad, Jodhpur, Kota, Ajmer, Udaipur, Asansol, Jamshedpur, Guwahati, Jhansi, Bikaner, Chandigarh, Hisar, Bareily, Bhopal, Goa, Mangalore, Mysore, Rajkot, Rourkela, Solapur, Surat, Tirupathi, Thiruvananthapuram, Vadodara, Vishakhapatnam, Guwahati, Gwalior, Indore, Jalandhar, Patiala, Amritsar, Bhubaneswar and now Shimla.
Our typical marketing budget is usually 10 per cent of the topline spend