Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Big FM searches for the next movie star through radio

28-December-2006
Font Size   16
Share
Big FM searches for the next movie star through radio

Big 92.7 FM has joined hands with Big Screen Entertainment Pvt Ltd in the first ever national reality radio hunt – ‘Big Break’ – for the male lead in a Bollywood film. The station has titled the hunt – ‘Who will be Shekhar?’

Vishal Mull, National Creative Director, Big 92.7 FM, said, “A reality Bollywood talent hunt on radio is happening for the first time ever. Given our huge network of stations across the country, we are confident to find the right lover boy. Big 92.7 FM is proud to be associated with Big Screen Entertainment and together we want to create history with this first ever reality talent hunt on radio.”

Submission of entries is already on through the station’s website and will conclude on December 28. The contest will be judged by well-known filmmakers Raj Kumar Santoshi, Vishal Bharadwaj, Anurag Basu and actor Ajay Devgan. The judges will screen the candidates, interview them and announce the winner on Big 92.7FM. The station, would, however, keep the suspense alive regarding the winner and would announce the name only at when the film goes to the floors.

The film will also see the launch of Amita Mangat, daughter of Kumar Mangat, as the female lead, along with the winner of ‘Big Break’ as the male lead.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO

The campaign film features PV Sindhu, Saina Nehwal, Kidambi Srikanth and Indian badminton mavericks, HS Prannoy, Ashwini Ponappa, Sai Praneeth, and Ajay Jayaram

We list a few important stories that you may have missed in the week gone by