Big FM has aced again in the Radio Audience Measurement (RAM) findings. Within just one and a half years of launch, the station has clearly proved to be the No. 1 choice of listeners in Bangalore across all parameters – including reach, market share and TARP (Target Audience Rating Points).
According to RAM, in the average of week 24 to week 29 in Bangalore, Big FM had a reach of 2153 (`000), market share of 23.3 per cent and TARP of 3.25 per cent.
As per the latest RAM data (4 week average ending July 31, 2008), Big FM delivers ‘reach’ of over 1.35 crore listeners cumulatively in the four metros - Bangalore, Mumbai, Delhi and Kolkata.
Sunil Kumaran, Cluster Head, Karnataka & Kerala, Big FM, said, “We are Bangalore’s first complete Kannada radio station, which has been received very well by listeners. We are very excited with the numbers especially given that our network is just about to complete two years. It re-affirms our positioning and content strategy, which helped us stand out in the cluttered environment especially in the cosmopolitan city of Bangalore.”