Big FM has been appointed the radio partner for the Wills Lifestyle Fashion Week for the second consecutive year. The 10th edition of Wills Lifestyle Fashion Week that will take place in the capital from March 12-16, 2008, will showcase the Autumn-Winter collection.
Punit Mathur, Station Director, Big FM, said, “This is the second time that we are associating with the Wills Lifestyle Fashion Week. We have received a tremendous response from our listeners. Last year, we simply reported the event on air. This year we will air the event live straight from the venue. Generally, fashion is limited to a particular segment, but through this initiative we will ensure that fashion reaches to all our listeners who are not able to make it to the event.”
Big FM’s RJs will provide all the fashion-related information to its listeners and feature live chats with designers, models and celebrities. The FM station is also running an on-air contest, where listeners can win Big FM goody bags, free passes to the Fashion Week, designer dresses, and premium merchandise from ‘Elle’.
Wills Lifestyle Fashion Week is organised in association with Fashion Design Council of India (FDCI) to facilitate the Indian fashion industry. It is a platform that offers various networking, marketing and brand building opportunities for the designers.
The other sponsors for Wills Lifestyle Fashion Week this year include Fiama Di Wills, Chivas, HP, Birla Cellulose, Peroni Italy, NDTV GoodTimes, Elle, Le Meridien and Yahoo!