Big FM has been announced as the official radio partner for Wills Lifestyle Fashion Week. The fashion week is being organised by the country’s apex fashion body Fashion Design Council of India (FDCI). The five-day extravaganza, touted as the biggest trade fair for the fashion fraternity, is scheduled to take place from September 5-9 in the Capital at Pragati Maidan.
Puneet Mathur, Station Director, Big FM, Delhi, said, “We are all very excited to be associated with Wills Lifestyle Fashion Week. This is the first time any radio station has been associated with this fashion event. Big FM will run on-air contests, and would provide live and interesting trivia about the event to the listeners straight from the venue. We will be giving designer dresses to the winners. Our RJs would be present at the venue to provide all the interesting information, talk to fashion designers and models, and run on-air contests for our listeners.”
Mathur added that with the help of this unique initiative, the radio station aims to provide all fashion-related information to its listeners, most of who are unable to visit the mega fashion event. Additionally, a print campaign would be visible in the main dailies from September 5-9.