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BIG FM, Radio Mirchi hit Kanpur airwaves

25-June-2007
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BIG FM, Radio Mirchi hit Kanpur airwaves

The two big players in the growing private FM radio industry in India have started their battle for airwaves in the same week in Kanpur. The two players started their operations in the same week, which has been the trend seen in the medium over the past few weeks. Interestingly, Goa too had the competitors starting their operations in a space of few days between each other.

Kanpur is Mirchi’s 17th station, while it is the 22nd station for BIG FM, which is in the second phase of its launch. Mirchi launched its operations in Kanpur on June 16, while BIG FM launched its on June 19. When speaking about their respective stations, officials from both the stations are expectantly excited about the new launch.

“The programming mix of the station has been put together after much research and understanding of our listeners’ requirements,” noted Rehan Khan, Cluster Head-UP, BIG FM.

Meanwhile, Vinay Pratap Singh, Station Head, Radio Mirchi Kanpur, is confident of winning the hearts of the people by “delivering programmes that are relevant to the people of the city. This is a station for the people of Kanpur -- playing their music and speaking their language.”

Entertainment Network (India) Limited (ENIL) intends to roll out its brand of Radio Mirchi stations in 15 more cities by the end of this year. BIG FM, on the other hand, intends to roll out all of its remaining 23 stations in the second phase of launch.

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