Big FM has entered into a strategic alliance with News Live, a 24-hour news channel in the North East. The alliance between the two media houses would enable more extensive coverage of local events and happenings in Guwahati and the North East region.
Both players would work on common initiatives for the youth of Guwahati, offering them a platform for self expression in a way never experienced before. The two media houses have great plans to ensure an action-packed entertainment mix through events, innovative programming and interactive shows. All entertainment would be pegged on the current vibe of the city so that the latest and current offerings are presented to the viewers.
Speaking on the alliance, Terence Ashish Mandle, Station Head, Big FM Guwahati, said, “This is a fitting collaboration between India’s No. 1 FM station and the professionally managed news channel News Live, which has set a new benchmark in news presentation in the North east. The coming together of the two is sure to offer audiences clutter-breaking and never before experienced entertainment. We are offering ourselves as a platform for self expression for the youth of Guwahati, in addition to being a true reflection of the vibe of the city. We have great plans, and I am confident that the people of the city are going to receive our offering very well.”
Commenting on the initiative, Moonjyoti Saikia, Marketing Head, News Live, said, “News Live and Big FM have a few things in common. We are both No. 1 in our respective domains. Both are professionally managed and have pioneered a revolution in broadcast journalism and FM radio transmission. I am happy to inform that viewers and listeners of this region would soon have some exclusive programmes and mega events that we will jointly produce, promote and organise.”