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BIG FM overtakes Radio City in Mumbai

BIG FM overtakes Radio City in Mumbai

Author | exchange4media News Service | Friday, Feb 13,2015 8:11 AM

BIG FM overtakes Radio City in Mumbai

Week 4 (January 18-24, 2015) saw Big FM finally overtaking Radio City in market share in Mumbai, while Fever 104, Radio Mirchi and Radio City continued to lead in Delhi, Kolkata and Bangalore, respectively.


Big FM saw a market share of 19.3 per cent, topping long time leader Radio City, which had a market share of 18.8 per cent, while Radio Mirchi came third with 13.6 per cent. Fever FM with 12.5 per cent and Red FM with 11.3 per cent were the other major stations in the city. Big FM also recorded the highest time spent listening with 6.53 -- the highest in Mumbai, Delhi and Kolkata.


FM radio stations witnessed a tough competition in the national Capital. Fever FM ranked first with 19.2 per cent of the total market share, while Radio Mirchi came second with 12.8 per cent. Big FM was close behind and acquired the third spot with 12.7 per cent, followed by Radio City with 12.3 per cent.


Radio Mirchi continued its dominance in Kolkata with 20.1 per cent market share, followed by Big FM at 16.7 per cent. Oye FM, which was recently put up for sale, ranked third with 10.4 per cent share. Aamar FM 106.2, Red FM, Radio One and Fever FM were in close competition with 9.8, 9.3, 8.8 and 8.6 per cent share, respectively. Friends FM, which has a tie-up with Radio City, recorded a market share of 6.4 per cent. Interestingly, Big FM had the highest TSL of 5.2.


Radio City and Big FM were also in close competition in Bangalore, which continued being the most radio¬-friendly city among the metros. Radio City had the highest market share with 22.9 per cent. Big FM was not far behind with 22.6 per cent share. They were followed by Radio Mirchi at 18.2 per cent and Fever FM at 10.5 per cent share. Radio Indigo, which operates in Bangalore and Goa, recorded an overall share of just 1.5 per cent.

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