Top Story

e4m_logo.png

Home >> Media - Radio >> Article

BIG FM overtakes Radio City in Mumbai

13-February-2015
Font Size   16
Share
BIG FM overtakes Radio City in Mumbai

Week 4 (January 18-24, 2015) saw Big FM finally overtaking Radio City in market share in Mumbai, while Fever 104, Radio Mirchi and Radio City continued to lead in Delhi, Kolkata and Bangalore, respectively.

Mumbai

Big FM saw a market share of 19.3 per cent, topping long time leader Radio City, which had a market share of 18.8 per cent, while Radio Mirchi came third with 13.6 per cent. Fever FM with 12.5 per cent and Red FM with 11.3 per cent were the other major stations in the city. Big FM also recorded the highest time spent listening with 6.53 -- the highest in Mumbai, Delhi and Kolkata.

Delhi

FM radio stations witnessed a tough competition in the national Capital. Fever FM ranked first with 19.2 per cent of the total market share, while Radio Mirchi came second with 12.8 per cent. Big FM was close behind and acquired the third spot with 12.7 per cent, followed by Radio City with 12.3 per cent.

Kolkata

Radio Mirchi continued its dominance in Kolkata with 20.1 per cent market share, followed by Big FM at 16.7 per cent. Oye FM, which was recently put up for sale, ranked third with 10.4 per cent share. Aamar FM 106.2, Red FM, Radio One and Fever FM were in close competition with 9.8, 9.3, 8.8 and 8.6 per cent share, respectively. Friends FM, which has a tie-up with Radio City, recorded a market share of 6.4 per cent. Interestingly, Big FM had the highest TSL of 5.2.

Bangalore

Radio City and Big FM were also in close competition in Bangalore, which continued being the most radio¬-friendly city among the metros. Radio City had the highest market share with 22.9 per cent. Big FM was not far behind with 22.6 per cent share. They were followed by Radio Mirchi at 18.2 per cent and Fever FM at 10.5 per cent share. Radio Indigo, which operates in Bangalore and Goa, recorded an overall share of just 1.5 per cent.
 

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group