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Big FM, O&M lead nomination list at Golden Mikes 2015

Big FM, O&M lead nomination list at Golden Mikes 2015

Author | exchange4media News Service | Friday, Mar 20,2015 9:41 AM

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Big FM, O&M lead nomination list at Golden Mikes 2015

Exchange4media is gearing up for the 5th edition of the Golden Mikes Awards. As always, the awards will celebrate the very best of radio advertising and acknowledge the contribution of the whole radio ecosystem, including advertising agencies, media agencies, clients, radio stations and production houses.

This year, the jury had to sift through 506 entries across 37 categories. After a day spent in going through each, the final shortlisted nominations have been declared across the four major categories of Effectiveness, Promotion, Creativity and Innovation.

Honours were pretty much evenly shared by the myriad channels and agencies though a few stood out. These include Ogilvy & Mather, who received multiple nominations, especially for their work for Gujarat Tourism and Centrefresh.

The other major radio channels also had a fair share of representation with the likes of Red FM, Radio Mirchi and Radio City making a fair impression though Reliance Broadcast (Big FM) was in the lead.

The complete list of shortlisted entries for Golden Mikes 2015:                                                           

Category: Effectiveness

Sub-Category: Best Use of Radio

Clinic Plus  By   Reliance Broadcast Network Limited
Honda Amaze   By   Reliance Broadcast Network Limited By Reliance Broadcast Network Limited
Hul’s Sunlight Living Challenge By Red FM 
Le Chalo Khushiyan By Madison Media Pinnacle
Lice Negative To Life Positive By Madison Media  
Radio Ki Pheli Picture By Mindshare 
Radio Stations Confused By Madison Media Pinnacle

Category: Effectiveness

Sub-Category: Best Use Of Radio For A Launch

Preethi onam ponnonam  By Carat Media Services
Purani Jeans By Radio Mirchi
Launch Campaign - Indigo Live Music Bar By Indigo 91.9
Radio City India's Rawstar By  Music Broadcast Pvt. Ltd.
City First Loyalty Program By Music Broadcast Private Limited
Vodafone Music Campaign By  Ogilvy & Mather

Category: Effectiveness

Sub-Category: Best Use Of Radio For Long Term Effectiveness

Billa Ranga By Reliance Broadcast Network Limited
Lice Negative To Life Positive By Madison Media
Ponds Ki Kahani Neelesh Misra Ki Zubani By Mindshare
Reverse Quiz By Radio Mango
Gujarat Tourism 'Rannutsav' By Ogilvy & Mather
Closeup Antakshari Ne Loota Up, Bihar Aur Jharkhand By Mindshare

Category: Effectiveness

Sub-Category: Best Use Of Branded Content Or Sponsorship On Radio

Golden Voice  By  Reliance Broadcast Network Limited
Lice Negative To Life Positive  By  Madison Media
Honda Amaze  By  Reliance Broadcast Network Limited
Clinic Plus  By  Reliance Broadcast Network Limited
Fal  By  Reliance Broadcast Network Limited
Radio Ki Pheli Picture  By  Mindshare
Shudh Gorakhpur Mera Gorakhpur  By  Radio Mantra 91.9 Fm
Aasha  By  Radio Mantra

Category: Effectiveness

Sub-Category: Best First Time Effective Use Of Radio

Fal By Reliance Broadcast Network Limited
Lice Negative To Life Positive By Madison Media
Clinic Plus By Reliance Broadcast Network Limited
Ankhein Kholo, Compare Karo By Policybazaar.Com
Arise Radio Cricket By Radio City 91.1 FM

Category: Creativity

Sub-Category: Best Campaign

Radio Ki Pheli Picture By Mindshare
Child Labour By Radio Mango
Alta Monte 4 & 5 Bedroom Residences By Law & Kenneth Saatchi & Saatchi
Wagh Bakri Campaign (Theatrical & Garmahat) By Scarecrow Communications
OLX - Sikapatte Smart Sampathu By Radio City 91.1
Khud Kishore Kumar By Music Broadcast Pvt. Ltd.
Home Centre - 'No Two Homes Will Be The Same' Campaign By Ogilvy &Mather
Amul Macho 'Testiclemonials' By Ogilvy & Mather
Vodafone Music Campaign By Ogilvy & Mather

Category: Creativity

Sub-Category: Best Single Commercial-FMCG

All Out Singing Mosquitos By Radio Mirchi
Theatrical By Scarecrow Communications
Centerfresh - Silence Zone 'Librarian' By Ogilvy & Mather
Centerfresh Paan - Thoothoo 'Neighbour' By Ogilvy & Mather
Centerfresh Paan - thoothoo 'couple' by Ogilvy & Mather
Centerfresh 'fighting' by Ogilvy & Mather
Centerfresh - zubaan - e - election by Ogilvy & Mather
Centerfresh 'zubaan - e - call Centre' by Ogilvy & Mather

Category: Creativity

Sub-Category: best single commercial- pharmaceutical, healthcare, cosmetics & toiletries

Eno By DB Corp. Ltd. (Radio Division)
Santasa Fertility Clinic by Kal Radio (Red FM)
Moods Planet By Club FM Cochin

Category: Creativity

Sub-Category: Best Single Commercial- Consumer Durables

Varun Pumps By DB Corp. Ltd. (Radio division)
Havells Couple By Reliance Broadcast Network Limited
Havells Dream Girl By Reliance Broadcast Network Limited
Laavange By Scarecrow Communications
Home Centre - No Two Homes Will Be The Same 'Router' By Ogilvy & Mather
Home Centre - No Two Homes Will Be The Same 'Robbery' By Ogilvy & Mather

Category: Creativity

Sub-Category: Best Single Commercial- Insurance, Banking & Financial Services

HDFC by DB Corp. Ltd. (Radio Division)
Max Life Insurance Young Singing Stars By Digital Radio (Delhi) Broadcasting Limited
Ehmiyat By Scarecrow Communications
Guide By Scarecrow Communications

Category:Ccreativity

Sub-Category: Best Single Commercial- It, Telecommunications & Digital Media

Idea Cellular Husband-Wife By Radio Mirchi
Tata Docomo by DB Corp. Ltd. (Radio Division)
UHD TV By Thought Bblurb
Ab Banao Apne Smartphone Ko TV By Ditto TV
Vodafone 8000 Stores By Digital Radio (Delhi) Broadcasting Limited
Vodafone Music App 'Dil' by Ogilvy & Mather
Vodafone Music App 'naina' by Ogilvy & Mather

Category: Creativity

Sub-Category: Best Single Commercial- Media & Entertainment (TV Shows/Films)

Child Labour By Radio Mango
DC International Book Fest By Radio Mango
Epic Launch Radio Spot Hindi - Bose By Epic Television Networks Pvt. Ltd.
Azaadi by Scarecrow Communications
Music by Scarecrow Communications
Dad by Scarecrow Communications
Jhalakki Jhalak Radio City Par By Radio City

Category: Creativity

Sub-Category: Best Single Commercial- Services

Draupadi By Scarecrow Communications
Mosquito By Scarecrow Communications
Gujarat Tourism Trailers 'Birds Of Gujarat' By Ogilvy & Mather
Gujarat Tourism Trailers 'Velavadaar' By Ogilvy & Mather
Gujarat Tourism Trailers 'Wild Ass' By Ogilvy & Mather
Gujarat Tourism Trailers 'Udvada' By Ogilvy & Mather

Category: Creativity

Sub-Category: Best Single Commercial- Automobiles

Naino me sapna by db corp. Ltd. (Radio Division)
HP Cruze Oil by DB corp. Ltd. (Radio Division)
Mahindra XYLO by DB Corp. Ltd. (Radio Division)
Mahindra Scorpio by DB Corp. Ltd. (Radio Division)
Honda Amaze by Reliance Broadcast Network Limited
Maruti Suzuki Dzire By Club Fm Cochin

Category: Creativity

Sub-Category: Best Single Commercial- Real Estate

Akriti Orchid By DB Corp. Ltd. (Radio Division)
Lifestyle Blu By DB Corp. Ltd. (Radio Division)
The Metrozone Anniversary Campaign By Sanklecha Constructions Pvt. Ltd.
Alta Monte 4 & 5 BHK - Do Chavanniya By Law & Kenneth Saatchi &Saatchi
CEEDE EYES By Radio City

Category: Creativity

Sub-Category: Best Single Commercial- Retail & Fashion

Titan By DB Corp. ltd. (Radio Division)
Chhayanika Sarees by DB Corp. Ltd. (Radio Division)
Hanumaan By Radio Mirchi
Agar 15 August Nahi Hota by Thought Blurb
Distracted!!! By Radio Mantra 91.9 FM
Babuji Series by Scarecrow Communications

Category: Creativity

Sub-Category: Best Single Commercial- Public Service

Vote for Chotu by Radio Mantra 91.9 FM
hindi diwas - muhavare by RK Swamy BBDO Private Limited
renu padhna chahati hain by Music Broadcast Private Limited
the outdoors by Ogilvy & Mather
independence day heroes by club fm cochin
Vogue Empower 'roshni' by Ogilvy & Mather
Vogue Empower 'jyoti' by Ogilvy & Mather

Category: creativity

Sub-Category: best single commercial- corporate

Maa by Thought Blurb
agar 15 august nahi hota by Thought Blurb
Gujarat Tourism Trailers 'wild ass' by Ogilvy & Mather
Gujarat Tourism Trailers 'velavadaar' by Ogilvy & Mather
Gujarat Tourism Trailers 'udvada' by Ogilvy & Mather
Gujarat Tourism Trailers 'birds of Gujarat' by Ogilvy & Mather
Gujarat Tourism Trailers 'navratri' by Ogilvy & Mather

Category: creativity

Sub-Category: best first time creative

British Eenglish inst by DB Corp. ltd. (Radio division)
Just Dog by DB Corp. ltd. (Radio division)
Sour Marbles campaign by Ogilvy & Mather
Amul Macho 'Testiclemonials' by Ogilvy & Mather
Vogue Empower 'prayer' by Ogilvy & Mather

Category: Promotion

Sub-Category: Best On Air Promotion By  A Network Of Radio Stations For Self (SponsoRed  By  A Client)

Reverse Quiz By Radio Mango
Mantra Cash Jack Pot By Radio Mantra 91.9 FM
Aasha By Radio Mantra 91.9 FM

Category: Promotion

Sub-Category: best on air Promotion for a client (single station)

Mirchi love-raatre by Radio Mirchi
ponds ki kahanineeleshmisra ki zubani by mindshare
Radio ki pheli picture by mindshare
reverse quiz by Radio mango
shudh gorakhpur mera gorakhpur by Radio mantra 91.9 fm
no antivirus for hiv!!! by Radio mantra 91.9 fm

Category: Promotion

Sub-Category: Best On Air Promotion For A Client (Multiple Station)

7 Up By Reliance Broadcast Network Limited
Honda Amaze By Reliance Broadcast Network Limited
Svll By Reliance Broadcast Network Limited
Reverse Quiz By Radio Mango
Le Chalo Khushiyan By Madison Media Pinnacle
Aasha By Radio Mantra 91.9 FM
Hike Messenger-Chat Ke Side Effects By GroupM

Category: Promotion

Sub-Category: Best On Ground Promotion  By  A Single Station For A Client (Single Station)
Pakka Hyderabadi By Reliance Broadcast Network Limited
Itc Ashirwaadsobcheychotpoteyporibaar By Digital Radio (Delhi) Broadcasting Limited
Coca Cola Presents Happiness At Campus By Radio City 91.1 Fm
On Air In The Air With Ipad Air 2 By Radio City 91.1 FM
Iss Diwali to dengey taale Radio Citywale by Music Broadcast Pvt. Ltd.

Category: Promotion

Sub-Category: Best On Ground Promotion  By  A Network Of Radio Stations For A Client (Multiple Station)

Preethi Onam Ponnonam By Carat Media Services
Change Karo Save Karo By Carat Media Services
Showcasing The Philips Led Lighting Potential By Carat Media Services
7 Up By Reliance Broadcast Network Limited
Hajmola By Reliance Broadcast Network Limited
Decibel 2 By Radio Mango

Category: Promotion

Sub-Category: Best On Air Promotion  By  A Single Radio Station For Self (SponsoRed  By  A Client)

Meethi Mirchi With Arijit Singh By Radio Mirchi
Red Fm Tulu Film Awards By Kal Radio (Red FM)
Red Raas By Red FM
Ganpati Guards By Music Broadcast Pvt. Ltd.

Category: Promotion

Category: Promotion

Sub-Category: Best On Ground Promotion by a Single Radio Station for Self (Sponsored by a Client)

RED Live with Kapil Sharma by RED FM

Red Ambari - Studio on Wheels by KAL Radio (Red FM)

Bajaake Todega by Red FM

Red Raas by Red FM

Indigo 91.9 - Vodafone Battle Of The Bands by Indigo 91.9

Radio City Blue Carpet – PK by Music Broadcast Private Limited

Club Bash by Club FM Cochin

Category: Promotion

Sub-Category: best on ground Promotion  by  a network of stations for self (Sponsored  by  a client)

oye suno filmstar bano by oye! 104.8 fm
bollywood to border by oye! 104.8 fm
comedy twins by kal Radio (Red fm)
nattiletharam 5 by Radio mango
decibel 2 by Radio mango
Radio City super singer by Music Broadcast Private Limited

Category: Promotion

Sub-Category: best public service initiative  by  a Radio station or a network of Radio stations

raunaq ki dilli- dus lakh terehaath by Red fm
yeh bhi maa hain by Red fm
hud hud cyclone communicator by udaya fm private limited (Red fm)
minus 1 puff by Radio mango
ekmaa ki kahani by Radio mantra 91.9 fm

Category: Promotion

Sub-Category: best first time Promotion

7 up by Reliance Broadcast Network Limited

Category: Innovation

Sub-Category:  best Radio media Innovation

maveric - transforming assurance by vizeum india
lice negative to life positive by Madison media
Radio ka tweeeeetstar by Madison media
Radio ki pheli picture by mindshare
dc international book fest by Radio mango
aash by Radio mantra 91.9 fm
saridon movie review by piramal enterprises limited

Category: Innovation

Sub-Category: best use of Radio in media plan

lice negative to life positive by Madison media
Radio katweeeeetstar by Madison media
#timefornewlearning by pulp strategy communications pvt ltd
makemytrip thursday appy hours! by mediacom communications pvt ltd
Radio ki pheli picture by mindshare

Category: Innovation

Sub-Category: best use of multiple Radio stations

everest on star plus launch campaign by star india pvt ltd
vairathinnizhalgal by suryan fm
closeup antakshari ne loota up, biharaur jharkhand by mindshare

Category: Innovation

Sub-Category:  best use of sponsorship

junior rj by Reliance broadcast network limited
maiyaa by Reliance broadcast network limited
chola ms slice of health by Reliance broadcast network limited
golden voice by Reliance broadcast network limited
hajmola by Reliance broadcast network limited
ponds ki kahanineeleshmisra ki zubani by mindshare
saridon presents slappies 2014 by Madison media sigma

Category: Innovation

Sub-Category: most unique programming concepts /ideas

clinic plus by Reliance broadcast network limited
Mirchi std call by Radio Mirchi
Red fm ka whatsapp star by Red fm
Radio ki pheli picture by mindshare
baruipur to brazil by digital Radio (delhi) broadcasting limited
indigo birthday 24 hour broadcast by indigo 91.9
khud kishore by Music Broadcast pvt. ltd.

Category: Innovation

Sub-Category: best first time Innovation

investor's clinic - chinese revolution by Radio Mirchi
lice negative to life positive by Madison media
fal by Reliance broadcast network limited
isaiyum isaiyum by suryan fm
city first loyalty program by Music Broadcast Private Limited

Category: Innovation

Sub-Category: best digital/web streaming  by  a Radio/ network

Bauaa by RED FM
DR. LAL PATH LABS by Digital Radio (Delhi) Broadcasting Limited
Baka Goes Viral  by Red FM
Slappies 2014 - Saridon Digital by Madison Media Sigma

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