Big FM, the radio initiative from Adlabs Films Pvt Ltd, has recently announced the launch of two new stations in Bikaner and Jhansi. With these additions, Big FM now has presence in 11 markets across the country making it the largest FM station with respect to the number of radio stations across the country. The channel plans to take its tally to 45 stations across the country at the end of their second phase of launches in the mini-metros.
Speaking about the new launches, Tarun Katial, COO, Big FM, said, “The programming mix of the station has been put together after much research and understanding of our listeners’ requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. Radio has always been underestimated in India, but the medium has finally been given the opportunity to grow.”
With an aim to increase its listenership base, Big FM has designed utilities such as traffic and weather updates along with time checks and health tips. Another initiative, ‘Acknowledgement of local Heroes in our Society’, is aimed at reaching out to the common man who works for the betterment of the society.