Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Big FM now playing from Bikaner and Jhansi too

24-January-2007
Font Size   16
Big FM now playing from Bikaner and Jhansi too

Big FM, the radio initiative from Adlabs Films Pvt Ltd, has recently announced the launch of two new stations in Bikaner and Jhansi. With these additions, Big FM now has presence in 11 markets across the country making it the largest FM station with respect to the number of radio stations across the country. The channel plans to take its tally to 45 stations across the country at the end of their second phase of launches in the mini-metros.

Speaking about the new launches, Tarun Katial, COO, Big FM, said, “The programming mix of the station has been put together after much research and understanding of our listeners’ requirements. It is our aim to create content that is relevant, credible and has an aspirational value to the listeners. Radio has always been underestimated in India, but the medium has finally been given the opportunity to grow.”

With an aim to increase its listenership base, Big FM has designed utilities such as traffic and weather updates along with time checks and health tips. Another initiative, ‘Acknowledgement of local Heroes in our Society’, is aimed at reaching out to the common man who works for the betterment of the society.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Understanding the round-the-clock nature of change, KG Suresh, Director General, Indian Institute of Mass Communication, in a conversation with exchange4media, talked about his plans to introduce a fu...

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow