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Big FM leads, Fever FM acquires second spot in Mumbai

02-August-2016
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Big FM leads, Fever FM acquires second spot in Mumbai

In week 29 (10-16 July, 2016) of Ram Ratings, Big FM, Fever FM, Radio Mirchi and Radio City led the respective markets of Mumbai, Delhi, Kolkata and Bangalore. Fever FM took a leap from the fourth spot to no.2 in Mumbai Market. Radio Nasha stepped up to the fourth spot in Delhi market.

Mumbai:

Big FM led the Mumbai market with 17.5 per cent market share and 5.53 TSL, higher than previous week’s 16.1 per cent and 5.35 TSL. Fever FM took a leap from the fourth spot to no.2 in week 29 with 14.7 per cent market share and 6.49 TSL which were 13.5 per cent and 6.4 TSL in week 28. Radio City slipped to the third spot as it saw a dip in the market share from 14.3 per cent in week 28 to 13.8 per cent in week 29. But the TSL rose to 4.28 from 4.23 TSL. Radio Mirchi acquired the fourth spot in week 29 with 12.7 per cent market share and 3.48 TSL, less than previous week’s 13.5 per cent market share and 4.04 TSL. Red FM stood at no.5 with 11.6 per cent market share and 3.55 TSL. The radio station had 11.1 per cent market share and 3.41 TSL in week 28.

Delhi:

In the Delhi market, Fever FM continues to lead and saw a rise both in the market share and TSL. The radio station fetched 17.5 per cent market share and 5 TSL which were 17 per cent and 4.27 TSL in the previous week. Radio Mirchi stayed at no.2 with 13.2 per cent market share and 3.47 TSL, higher than previous week’s 11.5 per cent market share and 3.07 TSL. Radio City stood at the third spot for the second consecutive week with 11.7 per cent market share and 3.33 TSL. The radio station had 10.9 per cent market share and 3.24 TSL in week 28. Radio Nasha stepped up to the fourth spot with 10.2 per cent market share and 4.03 TSL. The radio station had 10.3 per cent market share and 4.08 TSL in week 28.  Red FM slipped to the fifth spot with a fall in market share from 10.3 per cent to 9.4 and TSL from 2.58 to 2.55.

Kolkata:

Radio Mirchi fetched 19.4 per cent market share, less than previous week’s 20.1 per cent and 4.42 TSL like week 28 and stayed at no.1 in Kolkata. Big FM garnered 17.1 per cent market share, higher than week 28’s 16.8 per cent market share; 5.1 TSL, less than previous week’s 5.19 TSL and remained at no.2. Fever FM with 13.4 per cent market share and 5.08 TSL stood at no.3. The radio station had 13.8 per cent market share and 5.19 TSL in week 28. Oye! FM stood at no.4 with 11.4 per cent market share, higher than previous week’s 11 per cent and 4.24 TSL, also higher than previous week’s 4.02 TSL. Red FM acquired the fifth spot with 9.9 per cent market share and 3.22 TSL which were 9 per cent and 3.19 TSL in week 28.

Bangalore:

Radio City Banglaore with 23.3 per cent market share, less than previous week’s 24.6 per cent ; 9.32 TSL also less than previous week’s 9.47 TSL stayed at no.1. Big FM stood at no.2 with 20.3 per cent market share and 7.53 TSL. The radio station had 20 per cent market share and 7.31 TSL. Radio Mirchi stayed at no.3 with 17.2 per cent market share, less than previous week’s 17.3 per cent, and 7.18 TSL, also less than 7.31 TSL of the previous week. Fever FM remained at no.4 with 14.4 per cent market share, more than week 28’s 14.2 per cent and 8.03 TSL, also more than week 28’s 8.01 TSL. Red FM with 4.5 per cent market share and 3.18 TSL stood at no.5.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.