Top Story


Home >> Media - Radio >> Article

Big FM launches travelogue show

Font Size   16
Big FM launches travelogue show

Big FM has come out with a new show ‘Big Chhutti’ for the listeners of Uttar Pradesh, Madhya Pradesh and Jharkhand.

Big Chhutti is a travelogue format show wherein the Radio Jockey will travel to the required destination and give a picturesque view of the place.

Commenting on the marketing strategy of the show, Anand Chakravarthy – Executive Vice President, Marketing, RBNL and Business Head, Big Magic said, “We are going to promote heavily on Big FM and Big Magic. We are in talks of partnership with print media which can’t be revealed now. We are coming up with show specific ad for radio. Till now only brand advertisements have been featuring on radio but now even show ads will be aired.”

Holiday destinations such as Nainital, Rudraprayag, Chopta, Mussoorie, Kasauni, Jim Corbett, Ranikhet, Dhanaulti, Almora, Binsar, Chamoli, Dehradun, Haridwar, Lansdowne, Kotdwar and Pauri are going to be covered.

The show will go on air from May 1 at 12.30 PM. The duration of the show will be for two hours every day.

Tags Big Chhutti BIG Magic RBNL Madhukar Pandey Suraj Ramnath

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...