Top Story


Home >> Media - Radio >> Article

Big FM launches travelogue show

Font Size   16
Big FM launches travelogue show

Big FM has come out with a new show ‘Big Chhutti’ for the listeners of Uttar Pradesh, Madhya Pradesh and Jharkhand.

Big Chhutti is a travelogue format show wherein the Radio Jockey will travel to the required destination and give a picturesque view of the place.

Commenting on the marketing strategy of the show, Anand Chakravarthy – Executive Vice President, Marketing, RBNL and Business Head, Big Magic said, “We are going to promote heavily on Big FM and Big Magic. We are in talks of partnership with print media which can’t be revealed now. We are coming up with show specific ad for radio. Till now only brand advertisements have been featuring on radio but now even show ads will be aired.”

Holiday destinations such as Nainital, Rudraprayag, Chopta, Mussoorie, Kasauni, Jim Corbett, Ranikhet, Dhanaulti, Almora, Binsar, Chamoli, Dehradun, Haridwar, Lansdowne, Kotdwar and Pauri are going to be covered.

The show will go on air from May 1 at 12.30 PM. The duration of the show will be for two hours every day.

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers