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Big FM launches travelogue show

26-April-2012
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Big FM launches travelogue show

Big FM has come out with a new show ‘Big Chhutti’ for the listeners of Uttar Pradesh, Madhya Pradesh and Jharkhand.

Big Chhutti is a travelogue format show wherein the Radio Jockey will travel to the required destination and give a picturesque view of the place.

Commenting on the marketing strategy of the show, Anand Chakravarthy – Executive Vice President, Marketing, RBNL and Business Head, Big Magic said, “We are going to promote heavily on Big FM and Big Magic. We are in talks of partnership with print media which can’t be revealed now. We are coming up with show specific ad for radio. Till now only brand advertisements have been featuring on radio but now even show ads will be aired.”

Holiday destinations such as Nainital, Rudraprayag, Chopta, Mussoorie, Kasauni, Jim Corbett, Ranikhet, Dhanaulti, Almora, Binsar, Chamoli, Dehradun, Haridwar, Lansdowne, Kotdwar and Pauri are going to be covered.

The show will go on air from May 1 at 12.30 PM. The duration of the show will be for two hours every day.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.