The first official radio station launch of 2008 has commenced with Adlabs-owned Big FM launching its station in Jodhpur. This is the 42nd station from Big FM and three more station launches are left, for the Reliance ADAG-controlled radio player to complete its network of 45 stations. In the first phase of its launches, Big FM set up stations in the metros of Delhi, Hyderabad, Chennai, Kolkata, Bangalore and Mumbai, as well as in many towns in the country.
Commenting on the station’s entry into Jodhpur, Praveen Malhotra, VP-Sales, and Head-North Operations, Big FM, said “The programming mix of the station has been put together after much research and understanding of local requirements. It is our aim to create content that is relevant, credible and has an aspirational value for the listeners. We are completely geared and are eagerly looking forward to entertaining the Sun City. We are sure the city will welcome us with open arms and will enjoy the programmes on our station.”
RJs Vikram, Rex, Surabhi and Monika will be entertaining Jodhpur, and the adjoining areas.
The breakfast show will start at 7 am with ‘Big Chai’ with RJ Rex. This would be followed by ‘Nakhrali’ by RJ Surabhi, from 10 am-2 pm. Further, RJ Monika would be hosting a show ‘Dil Dosti Etc’ from 2 pm-5 pm. The evening band of the station comprises ‘Big Dhamaal’, from 5 pm-8 pm, followed by ‘Raat Chand Aur Mai’, a show from 8 pm-11 pm by RJ Vikram.