Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Big FM Kolkata too catches the IPL fever

30-April-2008
Font Size   16
Share
Big FM Kolkata too catches the IPL fever

Never before has cricket generated so much of radio buzz. Mostly limited to live commentary on radio, cricket has assumed an entertainment avatar, thanks to the ongoing DLF IPL T20 Tournament. Latest to join the fray is Big FM Kolkata, which has thrown its weight behind the Kolkata Knight Riders with a new programme.

Big FM will air a show, 'Mojar Adda', as part of its breakfast slot, Big Chumuk. The programme has been conceptualised to create a connect with cricket lovers in Kolkata.

On each day of the IPL match well-known names from Tollywood, veteran broadcasters, and select members of the Kolkata Knight Riders team are invited on air to interact with the listeners. This apart, some lucky listeners also get to win tickets for the Kolkata Knight Riders matches held in the city.

A special character Googly Ganguly adds comic relief to the show by making hilarious astro predictions, funny comments about the matches and a talkathon describing his obsession with Kolkata Knight Riders.

Speaking on this initiative, Soumen Choudhury, Regional Head-East and South, Big FM, said, “Googly Ganguly is a unique offering of Big FM, who would not only regale the listeners through a ‘mojar adda’, but also forge their bonding with the station. The signature fun quotient that Big FM promises is sure to go up during the IPL matches.”

He further said that this initiative had received a ‘fabulous response’ from all Big FM listeners in Kolkata.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.