As part of its new positioning to ensure accuracy and credibility of data while putting together the music mix for the week, Big FM has announced a MoU with MTV to share the latter’s song content and permission to use them as a source for the radio station’s 100 chartbusters. MTV will also share its song play-out data on a weekly basis and will get due accreditation for the same.
The station introduced the 100 chartbusters format, which includes songs that have been ranked and rated as the top 100 in Delhi. The station is currently playing the top 100 songs ranked as per the weekly chartbuster ranking model, where the top 100 songs are ranked week-on-week and a refreshed play-list put into place.
Punit Mathur, Station Director, Big FM, said, “We tied up with MTV as it is the most credible source of music. It is the number one music channel that targets the youth.”
Apart from MTV, the data is also gathered from ringtone downloads on mobile phones, which is a strong indicator to gauge music popularity; music album sales from Music World and other music stores; weekly call-out research of the new song releases; as also a panel of consumers and play-outs across radio stations.