Big FM has been signed on as the official FM radio partner in India for the ICC World Twenty20 Bangladesh 2014 cricket tournament. The association marks the beginning of a series of exclusive offerings, which kickstarted with the unveiling of the trophy in Bangalore and next in Mumbai.
Last week, the FM network unveiled the trophy through an exclusive display at its studio in Bangalore. In Mumbai, the network will conduct a special pre-tournament contest across 45 stations to select five winners, who will get an opportunity to travel to Mumbai to be part of the unveiling. The trophy will be displayed in Mumbai on March 8, 2014.
As the official FM radio partner in India, Big FM will offer listeners a line-up of content around the cricket extravaganza. Special coverage and expert opinion during the course of the tournament will include a match review and preview segment for the listeners of Big FM. Through the 22 days of the game, Big FM will invite a celebrity from the film fraternity, who will be the ‘Match ka Star’, wherein he/ she will talk about the day’s match and love for the sport. In addition, the radio station will also present exclusive, regular and detailed updates on team composition, key players, match trivia and score updates.
The network will also conduct a competition centered on the India-Pakistan match. Listeners will be able to participate in the contest on morning shows, where RJs will test a participant’s knowledge on the matches between the two teams. Lucky winners stand to win an opportunity to watch the India-Pakistan match live in Bangladesh. Big FM will air the contest across 45 stations. Along with promotions on-air and on the digital medium, the FM player will also conduct special Gully Cricket tournaments across the country.
The ICC World Twenty20 Bangladesh 2014 will take place from March 16 to April 6 in Mirpur, Chittagong and Sylhet.