Top Story

e4m_logo.png

Home >> Media - Radio >> Article

Big FM hikes ad rates by 20-30% across markets

19-February-2014
Font Size   16
Share
Big FM hikes ad rates by 20-30% across markets

Big FM has increased its advertising rates by 20-30 per cent. According to the FM player, the decision for the hike is more of a price correction given the network strength and more recently the network’s performance – both in metros and emerging markets.

Commenting on the development, Ashwin Padmanabhan, Business Head, Big FM said, “Big FM is amongst the leading radio networks of the country. Our product mix, ability to innovate, solutions approach and unparalleled reach see us catering to almost 1,800 clients on a monthly basis. It is now time to consolidate, while ensuring the aural experience is of best quality. This price correction will ensure that the core product and promise remain relevant to the audiences while delivering optimum value to the advertisers.”

The network’s decision to go 100 per cent retro in several markets has resonated well with the local audiences. Big FM’s Bangalore station, which plays 100 per cent Kannada music, ranks No. 1 (RAM Week 4 – January 26-February 1, 2014). In the emerging markets too, the brand has re-defined the radio entertainment experience.

Some of the popular shows aired on Big FM include ‘Suhaana Safar’ with Annu Kapoor, ‘Yaadon ka Idiot Box’ with Neelesh Misra, ‘Se Shudhu Gaaner Din’ with Sabyasachi Chakraborthy (Kolkata), ‘The Breakfast Show’ with RJ Siddharth (Mumbai), and ‘Retro Talkies’ with Sihi Kahi Chandru and Geetha (Bangalore), among others.

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Chandy indulges in his love for reading and learning something new over the weekends

Though revenue from media operations grew by 10.6% yoy to Rs 760.8cr, the film production revenue declined by 18.0% yoy

At the inaugural one-on-one session between Aroon Purie, Chairman & Editor-in-chief of India Today Group and Anurag Batra, Chairman & Editor-in-chief BW Businessworld & Exchage4media Group, Purie spok...

At the 11th Indian Magazine Congress in New Delhi Rajdeep Sardesai, Consulting Editor, India Today, remembered the time when he used to work for Times of India