Big FM has increased its advertising rates by 20-30 per cent. According to the FM player, the decision for the hike is more of a price correction given the network strength and more recently the network’s performance – both in metros and emerging markets.
Commenting on the development, Ashwin Padmanabhan, Business Head, Big FM said, “Big FM is amongst the leading radio networks of the country. Our product mix, ability to innovate, solutions approach and unparalleled reach see us catering to almost 1,800 clients on a monthly basis. It is now time to consolidate, while ensuring the aural experience is of best quality. This price correction will ensure that the core product and promise remain relevant to the audiences while delivering optimum value to the advertisers.”
The network’s decision to go 100 per cent retro in several markets has resonated well with the local audiences. Big FM’s Bangalore station, which plays 100 per cent Kannada music, ranks No. 1 (RAM Week 4 – January 26-February 1, 2014). In the emerging markets too, the brand has re-defined the radio entertainment experience.
Some of the popular shows aired on Big FM include ‘Suhaana Safar’ with Annu Kapoor, ‘Yaadon ka Idiot Box’ with Neelesh Misra, ‘Se Shudhu Gaaner Din’ with Sabyasachi Chakraborthy (Kolkata), ‘The Breakfast Show’ with RJ Siddharth (Mumbai), and ‘Retro Talkies’ with Sihi Kahi Chandru and Geetha (Bangalore), among others.