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Big FM gets into non-music programming with Cricket World Cup

Big FM gets into non-music programming with Cricket World Cup

Author | exchange4media Mumbai Bureau | Tuesday, Feb 20,2007 7:54 AM

Big FM gets into non-music programming with Cricket World Cup

With no fresh differentiated content on the numerous channels on-air in the cities, Big FM has tried to capitalise on the other craze in India – cricket with the launch of two new shows -- Big Cricket Expert and Big Googly. While Shekhar Suman hosted ‘Big Googly’ will go on-air from the March 5, 2007 the other show will start on the first match day during the World Cup.

Big Googly, being positioned as a humorous take on cricket, will have Suman talking about the scandals, endorsements and other nitty-gritty’s of the game. The show will also feature celebrities, who will be talking about their passion for the game and will air on Mondays – Fridays from 6 pm to 9 pm. Meanwhile Big Cricket Expert, hosted by Bhogle, will help the FM listener understand the game with all the pre, mid and post match analysis and statistics on each match day. He will also host a morning breakfast show that will be a round-up of the previous day’s match.

Commenting on the occasion, Manav Dhanda, National Programming Head, Big FM, said, “The oncoming Cricket World Cup is very big for all in the country. So, with Big Cup, we are delivering the same to the two types of masses which watch cricket – those who watch for entertainment and to the purists, who want to know every aspect of it.”

Continuing further, he added, “With Shekhar and Harsha on-board, we are sure to satisfy both the masses as Shekhar is the King of entertainment, while there is no one better than Harsha when it comes to present the game.”

According to Harsha Bhogle, “I am glad to be part of this initiative and, this definitely is a step towards providing the best of cricket entertainment to all cricket lovers.” While answering queries for his return to radio, Bhogle said, “While Television is a captive medium radio can bring its own essence and even allow the presenter to bring on his flavour to the show.”

“This is going to be the first time where cricket is going to be extensively covered through the medium of Radio and I am sure listeners are regularly going to tune into the kind of innovative shows that are going to be on-air doing the biggest cricketing event,” added Suman.

Tags: e4m

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