Big FM is all set for the fourth year of its Big Green Ganesha drive, and this year, it promises to be bigger, better and greener, offering brands a perfect opportunity to get their message across in an otherwise cluttered festival season.
First launched in 2008 to promote a cleaner and greener environment with eco-friendly Ganesha idols, Big Green Ganesha cuts across platforms, thereby ensuring mass participation.
Led by 92.7 Big FM on radio, the property has a strong on-ground paper collection drive in residential colonies and corporates, installation of papier mache Ganesha idols in malls and pandals, OOH and print visibility, an online application that allows the web world to support the cause and most of all, the unique nature of the initiative garners unprecedented PR.
Commenting on this campaign Soumen Ghosh Choudhary, Business Head, 92.7 Big FM, said, “This is the 4th year of the Eco Ganesh initiative by 92.7 Big FM. It brings us great pleasure to celebrate the festival of Ganpati along with our listeners by involving them to participate in an eco-friendly fashion that will contribute to a cleaner and greener environment. Through this offering, we want to connect with the entire city and bring them together to make a difference through a simple act of paper contribution that will help us in reaching out to our listeners. We at 92.7 Big FM wish our listeners Happy Ganpati.”
The concept has moved the local populace and celebrities alike. Actors like Salman Khan, Vidya Balan, Sonu Sood, Sonu Nigam and other key members of the music industry have participated in this drive earlier.
This initiative has been carried out across 13 markets where Ganesha festival is celebrated – namely, Mumbai, Surat, Baroda, Rajkot, Indore, Bhopal, Gwalior, Sholapur, Goa, Bangalore, Hyderabad, Vizag and Chennai.
Meanwhile, to ensure maximum reach and awareness 92.7 Big FM is also creating a Facebook application for the people who cannot personally participate in the drive. They can accordingly visit the FB page and like the application. For every 100 likes, 92.7 Big FM will donate 10 kg of newspapers, thus ensuring that even indirectly people can contribute to this initiative.