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Big FM embarks on ‘Bendethu Bengaluru’ campaign

09-July-2008
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Big FM embarks on ‘Bendethu Bengaluru’ campaign

Big FM has initiated a new campaign, ‘Bendethu Bengaluru’, to connect with its listeners and look at the issues faced by Bangalore residents. The two-week campaign will address one major issue everyday starting July 7 and will conclude on July 19. This is an opportunity for the residents of the city to speak up and discuss issues ranging from bribery, traffic problems to public hygiene, pot holes, ban on dancing, and dress code in colleges, among others.

Elaborating on the campaign, Sunil Kumaran, Cluster Head, Karnataka & Kerala, Big FM, said, “As the leading FM station of Bangalore, we are continuously pushing the envelope in terms of content for our listeners. Bendethu Bengaluru is our next big endeavour, wherein in a unique, witty, humorous way we highlight issues which affect Bangaloreans. We are extremely happy that many celebrities in the city have come forward to support us in this campaign.”

To press the humour button in every Bangalorean, a smart and witty angle would be taken towards these problems, coupled with mimicking popular celebs on air. Each show would take a specific angle to the topic of the day. RJs on the breakfast and evening drive shows would ask survey based questions on the topic of the day with one lucky listener winning the ‘No Thank You’ award in every show along with other goodies.

As a culmination to this two-week campaign, RJs Harsha and Shruthi would take up the top three issues for Bangalore and ask the listeners to vote for the most popular issue boggling the city today. They would then be ‘jailed’ for a day and would be ‘bailed’ out only when they receive 9,027 votes of support from their listeners.

To create the necessary buzz on ground, some of these major issues would be discussed at forums across the city, along with local celebrities and government bodies. Hoardings at prominent locations along with floats would sport the topic of the day and ask for participation via SMS and call-ins.

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