92.7 BIG FM has announced the elevation of Jay Mehta as Station Head, Mumbai. Mehta joined 92.7 BIG FM in August 2014 in the position of Sales Head – Mumbai. In his role as Station Head, Mehta’s primary responsibility will be to manage the P&L of the station, ensuring profitability.
Jay Mehta will report to Ashwin Padmanabhan, Business Head, 92.7 BIG FM.
Mehta carries with him over a decade’s work experience, with companies like Uninor, Idea Cellular, Bharti Airtel and Reliance Communications. Mehta’s key strengths include innovations, strategy formulation and execution, brand launches, brand associations, and sales and distribution. He has been a key part of the launch team of two telecom giants in India – Uninor and Idea Cellular and has been instrumental in seeding the brands during its initial periods.
Speaking on his appointment, Ashwin Padmanabhan said, “It is an absolute delight to meet and work with committed employees like Jay. His relationship skills and ability to deep dive and understand the client’s requirements and offer suitable solutions, is phenomenal. We couldn’t have found anymore more apt for this role than Jay and I am confident he will lead the entire team to the next level.”
On his appointment, Jay Mehta said, “I am privileged to be acknowledged so early in my association with BIG FM and thank the management for the same. My clear focus going forward is to make BIG FM synonymous with radio, to increase revenue share and to build a strong cohesive team that delivers excellent clutter breaking content to listeners and value to advertisers.”
Mehta has a distinction in Masters in Management Studies (MMS) - Marketing from Chetana College, Mumbai and a Bachelor of Commerce (BCOM) degree with distinction from Narsee Monjee Institute of Commerce and Economics Mumbai.
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