Big FM will complete one year of operations on September 24. The network is present in 33 cities across India since its launch last year. Marking the anniversary, Big FM has planned various on-air as well as on-ground activities in the city of Delhi, where it had first launched its station.
Speaking on the occasion, Punit Mathur, Station Director, Big FM Delhi, said, “Delhi being the first station of the network, we have undertaken innovative activities like new programming strategies; as well as on-ground activities like Big Booth, and placing the booth on a live hoarding. It is only because of the support that our listeners have been extending that we have grown big in just a year.”
Some of the on-air initiatives include 100 hours of contesting through eight days, starting September 20. Additionally, the best of RJ and listener interactions, and best of guest interactions from past one year will be selected and played on-air.
Big FM has also planned many on-ground activities. Corporate social responsibility (CSR) activity with children from orphanage; vans stationed at four hotspots across four zones for contests on chartbusters; on-air contest to spot OB vans; 100 promoters holding plea-cards communicating the station’s anniversary, are among the on-ground inititatives.